Jollibee Franchise FDD, Profits & Costs (2025)
Jollibee is a Filipino fast-food franchise known for its fusion of Western-style fast food with Filipino flavors. Founded in 1975 as an ice cream parlor offering hot meals and sandwiches, it evolved into a fast-food chain in 1978 and began franchising in 1979.
Today, Jollibee is the largest fast-food chain in the Philippines, operating over 900 stores domestically and more than 100 internationally. The brand’s headquarters is located in Pasig City, Philippines.
Jollibee’s success is rooted in its unique menu that features items like the “Yumburger” and “Chickenjoy,” catering to Filipino tastes while appealing to a global audience. Its ability to incorporate local flavors in each market it enters differentiates it from other fast-food chains.
Despite challenges competing with established brands, Jollibee emphasizes a family-friendly dining experience and is represented by its well-loved mascot, Jollibee.
Though not currently accepting new franchise applicants through some platforms, Jollibee continues to expand and operate successfully as a franchise both in the U.S. and globally.
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Initial Investment
How much does it cost to start a Jollibee franchise? It costs on average between $450,000 to $800,000 to start a Jollibee franchised restaurant.
This cost varies based on the final store size and facilities. The franchise agreement term is 10 years, with the possibility of renewing for an additional 10-year term if specific requirements are met.
Average Revenue (AUV)
How much revenue can you make with a Jollibee franchise? A Jollibee franchised restaurant makes on average $1.3 million to $1.5 million in revenue (AUV) per year.
However, this figure can vary widely based on the country, the location’s size, and local market conditions. For example, stores in prime urban areas or in countries where Jollibee is a well-established brand might see higher sales compared to those in smaller or newer markets.
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Frequently Asked Questions
How many Jollibee locations are there?
As of the latest available data, Jollibee operates over 1,500 stores globally. This includes both franchise-owned and company-owned locations.
- Approximately 55-60% of these stores are franchise-owned, amounting to around 825-900 locations.
- The remaining 40-45% are company-owned stores, totaling roughly 600-675 locations.
Jollibee has a significant presence in its home market of the Philippines, with around 1,200 of its stores located there, and a growing international footprint in regions like North America, the Middle East, and Asia. These numbers may vary as the company continues to expand aggressively worldwide.
What is the total investment required to open a Jollibee franchise?
The total investment required to open a Jollibee franchise ranges from $450,000 to $800,000.
What are the ongoing fees for a Jollibee franchise?
Jollibee franchisees are required to pay a royalty fee of around 5% of the store’s gross sales. This fee is paid regularly to Jollibee Foods Corporation and is a standard requirement for maintaining the franchise’s rights and benefits, such as operational support and brand use.
Additionally, franchisees are required to contribute to the brand’s marketing fund, which typically ranges from 2-3% of gross sales. This marketing fee is allocated to national advertising campaigns, promotional materials, and overall brand development to support franchise growth and visibility.
What are the financial requirements to become a Jollibee franchisee?
To become a Jollibee franchisee, applicants typically need a minimum net worth of $5 million and at least $1 million in liquid capital.
These financial requirements ensure that franchisees have sufficient resources to cover the franchise’s startup costs, ongoing expenses, and potential operational needs. Meeting these financial thresholds is essential for both the initial investment and the long-term sustainability of the franchise.
How much can a Jollibee franchise owner expect to earn?
The average gross sales for a Jollibee franchise are approximately $1.3 million per location. Assuming a 15% operating profit margin, $1.3 million yearly revenue can result in $195,000 EBITDA annually.
Who owns Jollibee?
Jollibee is owned by Jollibee Foods Corporation (JFC), a multinational company based in the Philippines. JFC is a publicly traded corporation on the Philippine Stock Exchange and is one of the largest and most successful restaurant chains in Asia, owning several other popular brands in addition to Jollibee, such as Chowking, Greenwich, and Red Ribbon.
Disclaimer
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