Rumble Franchise FDD, Profits & Costs (2025)
Rumble is a vibrant fitness franchise that merges the high-energy atmosphere of a nightclub with the intensity of a boxing gym. Established in New York City in 2017, it provides a distinctive group workout experience centered around a 45-minute, 10-round session that blends boxing-inspired routines with resistance training.
Since its inception, Rumble has grown rapidly, boasting over 85 studios in key markets around the globe. Headquartered in New York City, the brand began franchising in 2020, leveraging its rising popularity and a well-established business model to expand its reach.
The franchise offers a variety of services, including group boxing workouts, personalized training sessions, and community-oriented events. Its standout feature is the unique “FightClub meets NightClub” concept, which combines fitness, entertainment, and camaraderie to attract a diverse clientele.
Rumble sets itself apart from other fitness brands with its focus on building community and its creative workout approach. By fostering an inclusive and engaging environment, the franchise has cultivated a loyal customer base affectionately referred to as “Rumblers.”
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Initial Investment
How much does it cost to start a Rumble franchise? It costs on average between $510,000 – $1,141,000 to start a Rumble franchised studio.
This includes expenses for studio construction, fitness equipment, initial inventory, and startup operating costs. The exact amount varies based on several factors, such as the studio’s size and design, its location, and whether the franchisee opts to lease or buy the property.
| Type of Expenditure | Amount (Low – High) |
|---|---|
| Initial Franchise Fee | $60,000 – $60,000 |
| Sourcing Fee | $0 – $28,000 |
| Travel & Living Expenses While Training | $0 – $2,500 |
| Real Estate/Lease and Professional Fees | $31,000 – $71,500 |
| Net Leasehold Improvements | $130,000 – $529,500 |
| Signage | $14,000 – $38,500 |
| Insurance | $5,141 – $11,579 |
| Fitness Equipment & Initial FF&E Package | $115,500 – $199,700 |
| Additional Operating Supplies and Accessories | $10,000 – $10,000 |
| Pre-Sales and Soft Opening Retail Inventory Kit | $23,000 – $27,000 |
| Audio/Visual Package, Computer System & Components | $47,500 – $47,500 |
| Initial Marketing & Advertising Spend | $24,825 – $30,563 |
| Initial Instructor Training Fee | $5,000 – $5,000 |
| Technology and Software Fees | $4,674 – $4,674 |
| Additional Funds – 3 Months | $39,000 – $75,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $509,640 – $1,141,016 |
Average Revenue (AUV)
How much revenue can you make with a Rumble franchise? A Rumble franchised facility makes on average $397,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $414,000 yearly revenue for similar fitness studio franchises. Below are a few Rumble competitors as a comparison:
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Rumble Franchise Disclosure Document
Frequently Asked Questions
How many Rumble locations are there?
As of the latest data, Rumble Boxing operates over 85 studios worldwide, with more than 300 additional franchise territories in development. The company has expanded across the United States in cities such as Chicago, Los Angeles, Philadelphia, Palo Alto, San Francisco, and Washington, D.C.
What is the total investment required to open a Rumble franchise?
The total investment required to open a Rumble franchise ranges from $510,000 to $1,141,000.
What are the ongoing fees for a Rumble franchise?
Rumble franchisees are required to pay a royalty fee of 7% of the studio’s gross sales, payable weekly. Additionally, franchisees contribute 2% of gross sales to the Brand Development Fund for national marketing initiatives. There is also a local advertising requirement of $1,500 per month to promote the studio within its community.
What are the financial requirements to become a Rumble franchisee?
To become a Rumble franchisee, you need a minimum net worth of $500,000 and at least $100,000 in liquid capital. These financial requirements ensure that franchisees have the necessary resources to establish and operate a Rumble studio successfully.
How much can a Rumble franchise owner expect to earn?
The average gross sales for a Rumble franchise are approximately $0.40 million per location. Assuming a 15% operating profit margin, $0.40 million yearly revenue can result in $60,000 EBITDA annually.
Who owns Rumble?
Rumble Boxing is owned by Xponential Fitness, a prominent global franchisor of boutique fitness brands.
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