Naf-Naf Middle Eastern Grill Franchise FDD, Profits & Costs (2025)
Naf-Naf Middle Eastern Grill is a thriving fast-casual dining franchise renowned for its authentic Middle Eastern cuisine. Established in 2009 in Chicago, Illinois, the brand operates from its headquarters in the same city and launched its franchising efforts in 2010.
The menu at Naf-Naf Middle Eastern Grill boasts an array of freshly crafted dishes, including falafel, shawarma, kebabs, and a variety of Mediterranean-inspired salads and sides. Their focus on using premium, authentic ingredients and preparing meals to order has solidified their reputation in the fast-casual dining sector.
What distinguishes Naf-Naf from its competitors is its dual focus on quality and customer satisfaction. The franchise creates a welcoming fast-casual dining experience where guests can enjoy wholesome, flavorful meals without a long wait.
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Initial Investment
How much does it cost to start a Naf-Naf Middle Eastern Grill franchise? It costs on average between $539,000 – $813,000 to start a Naf-Naf Middle Eastern Grill franchised restaurant.
This includes expenses related to construction, equipment, inventory, and initial operating costs. The total investment varies based on factors such as the restaurant’s format, its location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $30,000 |
| Rent and security deposit | See Note 2 |
| Construction / Leasehold improvements | $221,400 – $350,000 |
| Architect/Engineers/Expeditor Fees | $12,000 – $32,000 |
| Furniture, Fixtures, and Equipment | $184,300 – $225,000 |
| Exterior Signage | $9,000 – $25,000 |
| Digital/Menu Boards | $9,400 – $12,100 |
| Opening inventory | $8,300 – $12,000 |
| Smallwares and Uniforms | $13,400 – $16,000 |
| Point-of-Sale and Computer Systems | $11,000 – $14,000 |
| Market Introduction Program | $10,000 |
| Training Expenses | $6,800 – $12,100 |
| Insurance (Annual) | $3,500 – $10,000 |
| Miscellaneous Opening Costs | $10,000 – $25,000 |
| Additional funds – 3 months | $10,000 – $40,000 |
| Total Estimated Initial Investment | $539,100 – $813,200 |
| (excluding real estate costs) |
Average Revenue (AUV)
How much revenue can you make with a Naf-Naf Middle Eastern Grill franchise? A Naf-Naf Middle Eastern Grill franchised restaurant makes on average $674,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,132,000 yearly revenue for similar other food & beverage franchises. Below are a few Naf-Naf Middle Eastern Grill competitors as a comparison:
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Naf-Naf Middle Eastern Grill Franchise Disclosure Document
Frequently Asked Questions
How many Naf-Naf Middle Eastern Grill locations are there?
As of July 2024, Naf Naf Middle Eastern Grill operates 39 locations across 13 states in the United States. The company continues to expand, with additional units in development.
What is the total investment required to open a Naf-Naf Middle Eastern Grill franchise?
The total investment required to open a Naf-Naf Middle Eastern Grill franchise ranges from $539,000 to $813,000.
What are the ongoing fees for a Naf-Naf Middle Eastern Grill franchise?
Naf- Naf Middle Eastern Grill requires franchisees to pay an ongoing royalty fee of 5% of monthly sales, which supports the brand’s continuous development and operational assistance.
Additionally, there is a brand fee of 1% of monthly sales, allocated towards marketing and promotional efforts to enhance brand visibility and attract customers.
What are the financial requirements to become a Naf-Naf Middle Eastern Grill franchisee?
To qualify as a franchisee for Naf-Naf Middle Eastern Grill, candidates must demonstrate a minimum net worth of $1.8 million, with at least $600,000 in liquid assets. Additionally, there is a commitment to develop a minimum of three locations.
How much can a Naf-Naf Middle Eastern Grill franchise owner expect to earn?
The average gross sales for a Naf-Naf Middle Eastern Grill franchise are approximately $0.67 million per location. Assuming a 15% operating profit margin, $0.67 million yearly revenue can result in $101,000 EBITDA annually.
Who owns Naf-Naf Middle Eastern Grill?
Naf- Naf Middle Eastern Grill is owned by an investor group that, in March 2021, acquired the minority stake previously held by affiliates of Roark Capital.
Disclaimer
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