Huey Magoo’s Chicken Tenders Franchise FDD, Profits & Costs (2025)
Huey Magoo’s Chicken Tenders, founded in 2004 by Matt Armstrong and Thad Hudgens near the University of Central Florida, is a fast-casual restaurant chain specializing in premium chicken tenders. The company is headquartered in Orlando, Florida.
In 2016, former Wingstop executives, including current President and CEO Andy Howard, acquired Huey Magoo’s, initiating a significant expansion phase.
The franchise began offering franchising opportunities in 2012, focusing on delivering high-quality, handcrafted chicken tenders. Their menu features grilled or hand-breaded tenders, sandwiches, wraps, salads, and a variety of specialty dipping sauces.
Huey Magoo’s differentiates itself by using only the top 3% of chicken tenderloins, referred to as “The Filet Mignon of Chicken,” ensuring a premium product.
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Initial Investment
How much does it cost to start a Huey Magoo’s Chicken Tenders franchise? It costs on average between $863,000 – $2,613,000 to start a Huey Magoo’s Chicken Tenders franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies based on factors such as the size and format of the Huey Magoo’s Chicken Tenders location, the specific geographic area, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Grand Opening Advertising Fee | $15,000 to $20,000 |
| Prepaid Rent and Security Deposit | $7,500 to $30,000 |
| Architectural, Engineering, and Consultants | $16,500 to $59,500 |
| Leasehold Improvements | $340,000 to $1,350,000 |
| Equipment, Millwork, Trade Dress, Graphics | $325,000 to $534,000 |
| Computer and POS System and Other Technology | $9,900 to $33,800 |
| Low Voltage Package | $20,500 to $26,000 |
| Signage and Canopies | $4,000 to $233,000 |
| Utility Deposits | $0 to $5,000 |
| Opening Inventory and Training Period | $30,000 to $65,000 |
| Smallwares and Restaurant Supplies | $11,500 to $14,000 |
| Insurance | $10,000 to $19,000 |
| Licenses and Permits | $3,000 to $60,000 |
| Attorney’s Fees | $2,000 to $6,500 |
| Accountant’s Fees | $1,500 to $2,500 |
| Travel, Lodging, Meals for Initial Training | $14,000 to $55,000 |
| Advertising (3 months) | $2,500 to $5,000 |
| Additional Funds (3 months working capital) | $15,000 to $60,000 |
| Total | $862,900 to $2,613,300 |
Average Revenue (AUV)
How much revenue can you make with a Huey Magoo’s Chicken Tenders? A Huey Magoo’s Chicken Tenders franchised restaurant makes on average $2,076,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,705,000 yearly revenue for similar chicken franchises. Below are a few Huey Magoo’s Chicken Tenders competitors as a comparison:
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Huey Magoo’s Chicken Tenders Franchise Disclosure Document
Frequently Asked Questions
How many Huey Magoo’s Chicken Tenders locations are there?
As of November 14, 2024, Huey Magoo’s Chicken Tenders operates 75 locations across 12 U.S. states, with 37 of these in Florida, accounting for approximately 49% of their total locations.
The company has announced plans to open 42 additional restaurants in Texas, Arizona, and Virginia, aiming to expand to over 250 locations in 15 states.
What is the total investment required to open a Huey Magoo’s Chicken Tenders franchise?
The total investment required to open a Huey Magoo’s Chicken Tenders franchise ranges from $863,000 to $2,613,000.
What are the ongoing fees for a Huey Magoo’s Chicken Tenders franchise?
Huey Magoo’s Chicken Tenders requires franchisees to pay a royalty fee of 5% of gross sales, which supports ongoing operational and brand development efforts. Additionally, there is a marketing fee of 2% of gross sales, allocated towards national and regional advertising campaigns to enhance brand visibility and drive customer engagement.
What are the financial requirements to become a Huey Magoo’s Chicken Tenders franchisee?
To become a Huey Magoo’s Chicken Tenders franchisee, it’s recommended to have a minimum of $250,000 in liquid assets and a net worth of at least $750,000 per location. These financial prerequisites ensure that potential franchisees possess the necessary resources to support the initial investment and ongoing operational costs associated with establishing and maintaining a successful Huey Magoo’s restaurant.
How much can a Huey Magoo’s Chicken Tenders franchise owner expect to earn?
The average gross sales for a Huey Magoo’s Chicken Tenders franchise are approximately $2.08 million per location. Assuming a 15% operating profit margin, $2.08 million yearly revenue can result in $312,000 EBITDA annually.
Who owns Huey Magoo’s Chicken Tenders?
Huey Magoo’s Chicken Tenders is owned by a group of former Wingstop executives, including Andy Howard, who serves as the company’s President and CEO. This leadership team acquired the brand in 2016 and has since focused on expanding the franchise nationally.
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