SPEED QUEEN Franchise FDD, Profits & Costs (2025)
Speed Queen, a prominent name in the laundry industry, was established in 1908 in Ripon, Wisconsin, where its headquarters remain to this day. The company began franchising its laundromat operations in 2014, offering investors a chance to own and operate their own Speed Queen Laundry stores.
Specializing in the manufacturing and sale of commercial-grade washers and dryers, Speed Queen provides equipment renowned for durability and performance. Their franchise model focuses on self-service laundromats equipped with state-of-the-art machines, catering to both individual consumers and commercial clients.
What sets Speed Queen apart from competitors is its century-long legacy of quality and innovation in laundry solutions. The franchise emphasizes customer convenience through modern amenities, including app-based payment systems and comfortable waiting areas, enhancing the overall laundry experience.
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Initial Investment
How much does it cost to start a Speed Queen franchise? It costs on average between $1,164,000 – $1,940,000 to start a Speed Queen franchised facility.
This includes costs for construction, equipment, initial inventory, and operational expenses. The exact amount varies based on factors such as the size and layout of the laundromat, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Low Estimate | High Estimate |
|---|---|---|
| Franchise Fee | $30,000 | $30,000 |
| Leasehold Improvements | $375,000 | $687,500 |
| Washer and Dryer Equipment | $530,000 | $938,500 |
| Technology Package | $42,500 | $43,000 |
| Computer System Equipment | $15,500 | $16,500 |
| Fixtures | $45,000 | $58,000 |
| Furniture | $14,500 | $23,000 |
| Security and AV | $23,000 | $25,000 |
| Supplies and Inventory | $4,000 | $9,000 |
| Design and Permit | $34,500 | $38,500 |
| Signage | $29,500 | $31,000 |
| Additional Funds (3 months) | $20,000 | $40,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $1,163,500 | $1,940,000 |
Average Revenue (AUV)
How much revenue can you make with a Speed Queen franchise? A Speed Queen franchised business makes on average $466,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $427,000 yearly revenue for similar laundry/dry cleaning franchises. Below are a few Speed Queen competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
SPEED QUEEN Franchise Disclosure Document
Frequently Asked Questions
How many Speed Queen locations are there?
As of the latest data, Speed Queen operates 28 franchise locations in the United States and over 800 licensed stores across Europe. Additionally, the company maintains 16 company-owned units, bringing the total number of Speed Queen laundromats to approximately 837 locations worldwide.
What is the total investment required to open a Speed Queen franchise?
The total investment required to open a Speed Queen franchise ranges from $1,164,000 to $1,940,000.
What are the ongoing fees for a Speed Queen franchise?
A Speed Queen franchise requires a royalty fee of 4% of monthly gross revenue and a marketing fee of 1% of monthly gross revenue. These fees support brand operations, system access, and advertising efforts to enhance visibility and drive customer traffic.
What are the financial requirements to become a Speed Queen franchisee?
To qualify as a Speed Queen franchisee, you should have a minimum net worth of $2 million and at least $300,000 in liquid capital. These financial requirements ensure that franchisees possess the necessary resources to establish and operate a Speed Queen Laundry location effectively.
How much can a Speed Queen franchise owner expect to earn?
The average gross sales for a Speed Queen franchise are approximately $0.47 million per location. Assuming a 15% operating profit margin, $0.47 million yearly revenue can result in $71,000 EBITDA annually.
Who owns Speed Queen?
Speed Queen is owned by Alliance Laundry Systems LLC, a leading global manufacturer of commercial laundry equipment. Alliance Laundry Systems is headquartered in Ripon, Wisconsin, where Speed Queen was founded.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
