Surface Experts Franchise FDD, Profits & Costs (2025)
Surface Experts, established in 2018, specializes in repairing small damages on various hard surfaces, including countertops, floors, cabinets, bathtubs, sinks, and appliances. The company evolved from founder Jacob Grady’s decade-long experience in spot repair businesses in Portland, Oregon, and Bogotá, Colombia.
What began as a small venture to support a girls’ home in Colombia has grown into a nationwide franchise system. Headquartered in Spokane, Washington, Surface Experts began franchising in 2018. The company has rapidly expanded, now operating in 28 states across the U.S.
Their services cater primarily to B2B clients, including multi-family housing, hospitality, construction and restoration companies, realtors, and moving companies. They also offer residential services as a supplemental revenue stream.
What sets Surface Experts apart from competitors is their focus on spot repair as an alternative to full resurfacing or replacement. Their process preserves the durability and beauty of the original surface at a fraction of the replacement cost.
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Initial Investment
How much does it cost to start a Surface Experts franchise? It costs on average between $141,000 – $227,000 to start a Surface Experts franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies based on several factors, including the type of service provided, the location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount (Low-High Range) |
|---|---|
| Initial Franchise Fee | $75,000 – $110,000 |
| One Surface Experts Car, including Vehicle Wrap | $5,000 – $30,000 |
| Equipment, Tools, Supplies, and Inventory | $4,500 – $5,500 |
| Sander/Vacuum | $1,100 |
| ExpertNet and Technology Fees | $240 – $275 |
| Rent, Utilities, and Leasehold Improvements | $0 – $1,500 |
| Office Furniture | $0 – $500 |
| Office Supplies | $0 – $300 |
| Computer Systems and Software | $500 – $2,000 |
| Insurance | $1,500 – $4,000 |
| Signage | $0 – $250 |
| Licenses and Permits | $500 – $1,250 |
| Professional Fees (lawyer, accountant, etc.) | $3,500 – $5,000 |
| Marketing Materials and Uniforms | $500 – $800 |
| Travel, Lodging, and Meals for Initial Training | $3,500 – $5,000 |
| Additional Funds (for first 3 to 6 months) | $45,000 – $60,000 |
| Total | $140,840 – $227,475 |
Average Revenue (AUV)
How much revenue can you make with a Surface Experts franchise? A Surface Experts franchised business makes on average $497,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $324,000 yearly revenue for similar furniture franchises. Below are a few Surface Experts competitors as a comparison:
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Surface Experts Franchise Disclosure Document
Frequently Asked Questions
How many Surface Experts locations are there?
As of the latest data, Surface Experts has 70 franchised units and 0 company-owned units, bringing the total to 70 units in 2024. The company began as a small spot repair business in the Pacific Northwest in 2018 and has since expanded, offering quality repairs to customers nationwide.
What is the total investment required to open a Surface Experts franchise?
The total investment required to open a Surface Experts franchise ranges from $141,000 to $227,000.
What are the ongoing fees for a Surface Experts franchise?
Surface Experts franchisees are required to pay an 8% royalty fee based on their gross revenue. Additionally, franchisees contribute a 2% marketing fee to support national and regional advertising efforts, helping to promote the brand and attract customers. These fees are essential for maintaining brand visibility and supporting ongoing business operations.
What are the financial requirements to become a Surface Experts franchisee?
To become a Surface Experts franchisee, the financial requirements include a minimum net worth of $300,000 and liquid capital of at least $100,000. These requirements ensure that franchisees have the financial stability and resources to support the initial investment and ongoing operations of the business.
How much can a Surface Experts franchise owner expect to earn?
The average gross sales for a Surface Experts franchise are approximately $0.5 million per location. Assuming a 15% operating profit margin, $0.5 million yearly revenue can result in $75,000 EBITDA annually.
Who owns Surface Experts?
Surface Experts is owned by Surface Experts Franchise Systems, LLC, which is responsible for overseeing the franchise operations and supporting franchisees across the United States.
Disclaimer
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