Wing it On! Franchise FDD, Profits & Costs (2025)
Wing It On! is a fast-casual restaurant franchise specializing in authentic Buffalo-style chicken wings and sandwiches. Founded in 2011 in Waterbury, Connecticut, the company later moved its headquarters to Raleigh, North Carolina.
The franchise began its expansion in 2020, actively seeking franchise partners to grow its presence across the United States. As of August 2022, Wing It On! operated ten brick-and-mortar locations in states including Connecticut, New York, New Jersey, North Carolina, Georgia, Alabama, and Texas.
Wing It On! differentiates itself by offering fresh, never-frozen, all-natural chicken wings, hand-breaded chicken sandwiches, and a variety of made-from-scratch sauces.
Notably, their Medium Buffalo sauce was voted America’s best-tasting traditional Buffalo sauce at the National Buffalo Wing Festival in Buffalo, New York. The franchise emphasizes a diverse menu not commonly found in other wing joints, including unique sides and award-winning sauces.
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Initial Investment
How much does it cost to start a Wing it On! franchise? It costs on average between $77,000 – $440,000 to start a Wing it On! franchised restaurant.
This includes expenses for construction, kitchen equipment, inventory, and initial operating costs. The exact investment amount depends on factors such as the restaurant’s size and format, the chosen location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount (Low-High Range) |
|---|---|
| Franchise Fee | $30,000 |
| Real Estate/Rent | $500 to $11,500 |
| Utility Deposits | $500 to $2,000 |
| Leasehold Improvements | $60,000 to $185,000 |
| Furniture, Fixtures & Equipment | $78,000 to $125,000 |
| Initial Inventory | $4,000 to $7,000 |
| Insurance | $500 to $2,500 |
| Signage | $2,500 to $14,000 |
| Grand Opening Advertising | $5,000 to $10,000 |
| Computer Equipment (Hardware/Software/POS System) | $3,500 to $5,000 |
| Training | $250 to $2,500 |
| Licenses & Permits | $250 to $1,500 |
| Legal & Accounting | $500 to $2,000 |
| Architectural Fees | $5,000 to $12,000 |
| Additional Funds – Three Months | $20,000 to $30,000 |
| Total | $210,500 to $440,000 |
Average Revenue (AUV)
How much revenue can you make with a Wing it On! franchise? A Wing it On! franchised restaurant makes on average $492,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,747,000 yearly revenue for similar chicken franchises. Below are a few Wing it On! competitors as a comparison:
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Wing it On! Franchise Disclosure Document
Frequently Asked Questions
How many Wing it On! locations are there?
As of the latest data, Wing It On! operates 13 total locations, comprising 12 franchised units and 1 company-owned unit.
What is the total investment required to open a Wing it On! franchise?
The total investment required to open a Wing it On! franchise ranges from $77,000 to $440,000.
What are the ongoing fees for a Wing it On! franchise?
Wing It On! franchisees must pay a monthly royalty fee of 6% of gross sales, which grants access to the franchisor’s brand, systems, and continuous support. Additionally, franchisees contribute 4% of gross sales to the marketing fund, with 2.5% allocated toward national advertising and 1.5% dedicated to local store marketing initiatives.
What are the financial requirements to become a Wing it On! franchisee?
To qualify as a Wing It On! franchisee, candidates should have a minimum net worth of $500,000 and at least $150,000 in liquid capital.
These financial requirements ensure that franchisees possess the necessary resources to support the initial investment and ongoing operational expenses associated with establishing and running a Wing It On! franchise.
How much can a Wing it On! franchise owner expect to earn?
The average gross sales for a Wing it On! franchise are approximately $0.49 million per location. Assuming a 15% operating profit margin, $0.49 million yearly revenue can result in $74,000 EBITDA annually.
Who owns Wing it On!?
Wing It On! is owned by Craveworthy Brands, a company led by CEO Gregg Majewski. The brand was co-founded by Matt Ensero, who serves as CEO, and Justin Egan, who holds the position of Chief Marketing Officer and Head of Restaurant Technology.
Disclaimer
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