Made in the Shade Blinds Franchise FDD, Profits & Costs (2025)
Made in the Shade Blinds & More, founded by Cathy Morse in 2004, is a leading name in custom window treatments, headquartered in San Antonio, Texas. With over 25 years of industry experience, Morse built the brand on quality, personalized service, and value.
The company’s shop-at-home model offers tailored window solutions, including blinds, shades, shutters, and draperies, catering to individual tastes. Since its launch, Made in the Shade has expanded across the U.S. and Canada, becoming a leader in its market.
Its franchising program, introduced in 2004, enables entrepreneurs to enter the window coverings industry with minimal overhead, operating from home without the need for a storefront. Comprehensive training ensures franchisees succeed without prior experience, making Made in the Shade a top choice for those entering the home furnishings sector.
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Initial Investment
How much does it cost to start a Made in the Shade Blinds & More franchise? It costs on average between $66,000 – $75,000 to start a Made in the Shade Blinds & More franchised store.
This includes costs for equipment, inventory, marketing materials, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, the local market conditions, and whether the franchisee chooses to lease or purchase office or storage space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,000 |
| Initial Website Fee | $99 – $249 |
| Furniture, Fixtures, & Equipment | $0 – $1,000 |
| Computer Hardware & Software | $100 – $2,000 |
| Office Supplies | $50 – $200 |
| Insurance | $400 – $600 |
| Initial Training Expenses | $500 – $1,000 |
| Professional Fees | $2,000 – $2,500 |
| Licenses and Permits | $300 – $500 |
| Vehicle and Wrap | $1,500 – $2,500 |
| Additional Funds (3 months) | $2,000 – $5,000 |
| TOTAL | $65,949 – $74,549 |
Average Revenue (AUV)
How much revenue can you make with a Made in the Shade Blinds & More franchise? A Made in the Shade Blinds & More franchised business makes on average $810,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $626,000 yearly revenue for similar windows/doors franchises. Below are a few Made in the Shade Blinds & More competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Made in the Shade Blinds and More Franchise Disclosure Document
Frequently Asked Questions
How many Made in the Shade Blinds & More locations are there?
As of the latest data, Made in the Shade Blinds & More operates a total of 106 units, all of which are franchise-owned. The company does not have any company-owned locations, highlighting its fully franchised business model.
What is the total investment required to open a Made in the Shade Blinds & More franchise?
The total investment required to open a Made in the Shade Blinds & More franchise ranges from $66,000 to $75,000.
What are the ongoing fees for a Made in the Shade Blinds & More franchise?
Made in the Shade Blinds & More does not charge ongoing royalty fees. Franchisees pay a monthly website fee ranging from $99 to $249 for hosting and support.
Additionally, while local marketing spending is not mandatory, the company recommends allocating around 2% of gross sales to marketing efforts within the franchise territory.
What are the financial requirements to become a Made in the Shade Blinds & More franchisee?
To become a Made in the Shade Blinds & More franchisee, candidates are typically required to have a minimum net worth of $75,000 and at least $50,000 in liquid capital. The total initial investment ranges from approximately $60,000 to $70,000, which includes the initial franchise fee and other startup costs.
How much can a Made in the Shade Blinds & More franchise owner expect to earn?
The average gross sales for a Made in the Shade Blinds & More franchise are approximately $0.81 million per location. Assuming a 15% operating profit margin, $0.81 million yearly revenue can result in $122,000 EBITDA annually.
Who owns Made in the Shade Blinds & More?
Made in the Shade Blinds & More is owned by Josh Morse, who serves as the company’s CEO. The franchise was founded by his mother, Cathy Morse, who established the business in 2004.
Disclaimer
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