Blue Moon Estate Sales Franchise FDD, Profits & Costs (2025)
Blue Moon Estate Sales, established in 2009 by Ken Blue and Debra Blue, is a prominent estate sales franchise specializing in personal property liquidation services. Headquartered in Cary, North Carolina, the company began franchising in 2013 and has since expanded to over 100 locations across the United States.
The franchise offers comprehensive estate sale services, assisting clients in downsizing or liquidating estates by organizing and conducting sales of items ranging from everyday household goods to valuable collectibles.
Blue Moon Estate Sales differentiates itself through a standardized, professional approach in an otherwise fragmented industry, ensuring consistent and high-quality service for clients during significant life transitions.
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Initial Investment
How much does it cost to start a Blue Moon Estate Sales franchise? It costs on average between $57,000 – $113,000 to start a Blue Moon Estate Sales franchised facility.
This includes costs for training, marketing, technology, and initial operating expenses. The exact amount depends on various factors, including the territory size, local market conditions, and whether the franchisee operates from a home office or leases a commercial space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $24,500 – $57,000 |
| Initial Training Fee | $2,500 |
| Travel Expenses for Training | $0 – $4,450 |
| Office Equipment | $50 – $575 |
| Estate Sale Equipment and Materials | $750 – $1,675 |
| Digital Platform License Setup | $100 |
| Accounting & Payroll Services – 3 Months | $550 – $700 |
| Computer Systems | $3,100 – $3,200 |
| Professional Fees & Business Licenses | $1,250 – $2,500 |
| Dues and Subscriptions – 3 Months | $550 – $650 |
| Initial Marketing Kit | $2,500 |
| Grand Opening Advertising & Marketing | $8,065 – $8,225 |
| Vehicle – Deposit & 3 Lease Payments | $0 – $11,750 |
| Driver’s Safety Course | $500 |
| Insurance – 3-6 months | $600 – $2,000 |
| Additional Funds – 3 Months | $12,000 – $15,000 |
| Total | $57,015 – $113,325 |
Average Revenue (AUV)
How much revenue can you make with a Blue Moon Estate Sales franchise? A Blue Moon Estate Sales franchised location makes on average $196,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $322,000 yearly revenue for similar broker/realtor franchises. Below are a few Blue Moon Estate Sales competitors as a comparison:
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Blue Moon Estate Sales Franchise Disclosure Document
Frequently Asked Questions
How many Blue Moon Estate Sales locations are there?
As of the latest data, Blue Moon Estate Sales operates a total of 109 locations, all of which are franchised. The company does not have any company-owned units, making it a fully franchise-driven business model.
What is the total investment required to open a Blue Moon Estate Sales franchise?
The total investment required to open a Blue Moon Estate Sales franchise ranges from $57,000 to $113,000.
What are the ongoing fees for a Blue Moon Estate Sales franchise?
Blue Moon Estate Sales franchisees pay a royalty fee of either 5% or 7.5% of gross sales, depending on their initial franchise fee selection. They also contribute 1% of gross sales to the advertising fund.
What are the financial requirements to become a Blue Moon Estate Sales franchisee?
To become a Blue Moon Estate Sales franchisee, you need a minimum net worth of $125,000 and at least $60,000 in liquid capital. The total initial investment ranges from $57,015 to $113,325, including a franchise fee of $24,500 to $57,000. Franchisees also pay a 5% royalty on gross sales.
How much can a Blue Moon Estate Sales franchise owner expect to earn?
The average gross sales for a Blue Moon Estate Sales franchise are approximately $0.20 million per location. Assuming a 15% operating profit margin, $0.20 million yearly revenue can result in $30,000 EBITDA annually.
Who owns Blue Moon Estate Sales?
Blue Moon Estate Sales franchise is owned by Best Life Brands, LLC, a holding company based in Bloomfield Hills, Michigan. Best Life Brands acquired Blue Moon Estate Sales in September 2019, adding it to their portfolio of companies focused on client well-being at various life stages.
Disclaimer
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