HomeWell Care Services Franchise FDD, Profits & Costs (2025)
HomeWell Care Services is a prominent non-medical in-home care provider dedicated to offering personalized care solutions for seniors and other individuals in need. Founded in 1996 by Joshua Hoffman, a caregiver from Seattle, Washington, the company began franchising in 2003 under the name HomeWell Senior Care.
In 2019, it rebranded to HomeWell Care Services to emphasize its commitment to a broader clientele, including those under 65. The company’s headquarters are located in Burkburnett, Texas.
HomeWell Care Services offers a comprehensive range of non-medical in-home care services tailored to meet the unique needs of each client.
These services encompass companion care, personal care, and specialty care, ensuring that individuals receive the appropriate level of support to maintain their independence and quality of life. Additionally, HomeWell has developed Signature Programs, such as the Life Enrichment Activities Program (LEAP), designed to combat social isolation and promote overall well-being.
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Initial Investment
How much does it cost to start a HomeWell Care Services franchise? It costs on average between $54,000 – $234,000 to start a HomeWell Care Services franchised center.
This includes costs for office setup, caregiver training, licensing, insurance, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, local regulations, and whether the franchisee chooses to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $0 – $49,500 |
| Training Fee | $5,000 |
| Travel and Living Expense for On-Site Education | $0 – $3,500 |
| Real Estate | $3,600 – $9,000 |
| Furniture & Furnishings | $0 – $5,000 |
| Signage | $300 – $4,000 |
| Computer Hardware | $1,000 – $3,000 |
| Computer Software | $876 – $1,560 |
| Email Services | $24 – $240 |
| Online Home Care Compliance Platform Initial Set-Up Fee | $1,000 |
| Office Equipment and Supplies | $1,500 – $5,000 |
| Marketing Materials | $2,000 – $4,000 |
| Local Marketing | $3,000 – $18,000 |
| Grand Opening Marketing | $1,000 – $5,000 |
| Additional Staffing | $20,000 – $65,000 |
| Caregiver Recruitment and Training | $3,000 – $6,000 |
| Professional Fees | $0 – $5,000 |
| Miscellaneous Pre-Opening and Opening Costs | $500 – $1,000 |
| Licenses and Permits | $100 – $5,500 |
| Insurance | $1,500 – $5,000 |
| Additional Funds (3 Months) | $10,000 – $33,000 |
| TOTALS | $54,400 – $234,300 |
Average Revenue (AUV)
How much revenue can you make with a HomeWell Care Services franchise? A HomeWell Care Services franchised business makes on average $747,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $784,000 yearly revenue for similar in-home care franchises. Below are a few HomeWell Care Services competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
HomeWell Care Services Franchise Disclosure Document
Frequently Asked Questions
How many HomeWell Care Services locations are there?
As of the latest data, HomeWell Care Services operates a total of 122 locations, all of which are franchised. The company does not own any corporate locations, as it operates exclusively through a franchise model.
What is the total investment required to open a HomeWell Care Services franchise?
The total investment required to open a HomeWell Care Services franchise ranges from $54,000 to $234,000.
What are the ongoing fees for a HomeWell Care Services franchise?
HomeWell Care Services franchisees pay a 5% royalty fee on gross revenues. They also contribute 2% to the Brand Development Fund for the first $1,000,000 in gross revenues, which decreases to 1% for higher revenues. Additionally, franchisees must spend at least 2% of gross revenues or $1,000 per month on local marketing.
What are the financial requirements to become a HomeWell Care Services franchisee?
To become a HomeWell Care Services franchisee, candidates are typically required to have a minimum net worth of $250,000 and at least $50,000 in liquid capital.
How much can a HomeWell Care Services franchise owner expect to earn?
The average gross sales for a HomeWell Care Services franchise are approximately $0.75 million per location. Assuming a 15% operating profit margin, $0.75 million yearly revenue can result in $113,000 EBITDA annually.
Who owns HomeWell Care Services?
HomeWell Care Services franchise is owned by HomeWell Franchising Inc., a premier franchisor with over 100 franchise owners representing more than 170 territories across the United States.
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