PrimoHoagies Franchise FDD, Profits & Costs (2025)
PrimoHoagies is a renowned fast-casual restaurant chain specializing in gourmet hoagies, founded in 1992 in South Philadelphia, Pennsylvania. The company began franchising in 2002 and is currently headquartered in Westville, New Jersey.
The menu features a variety of Italian-style hoagies made with premium meats and cheeses, served on award-winning seeded bread. This commitment to quality has earned PrimoHoagies recognition as the “Best Sandwich Shop in America” by USA Today in both 2023 and 2024.
PrimoHoagies differentiates itself by offering a diverse selection of specialty hoagies unique to the brand, setting it apart from other sandwich franchises. The company provides comprehensive support to its franchisees, including training, marketing, and operational assistance, ensuring consistency and quality across all locations.
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Initial Investment
How much does it cost to start a PrimoHoagies franchise? It costs on average between $351,000 – $760,000 to start a PrimoHoagies franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of PrimoHoagies location you choose, the geographic area, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $15,000 |
| Furniture, Fixtures, Equipment | $152,500 – $202,500 |
| Inventory | $25,000 – $40,000 |
| Lease Deposits, First Month’s Rent | $4,000 – $18,000 |
| Architectural Plans and Design | $7,000 – $20,000 |
| Leasehold Improvements, Permits, Designs, Painting | $90,000 – $350,000 |
| Grand Opening Advertising | $15,000 |
| Development Service Fee | $3,500 |
| Printing/Supplies | $3,000 – $3,500 |
| Professional Fees | $0 – $5,000 |
| Signage | $5,000 – $20,000 |
| Insurance, Licenses and Utility Deposits | $10,000 – $20,000 |
| Travel, Lodging and Meal Expenses During Training | $500 – $7,000 |
| Additional Funds (3 months) | $20,000 – $40,000 |
| TOTAL | $350,500 – $759,500 |
Average Revenue (AUV)
How much revenue can you make with a PrimoHoagies franchise? A PrimoHoagies franchised restaurant makes on average $883,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $838,000 yearly revenue for similar sandwich franchises. Below are a few PrimoHoagies competitors as a comparison:
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PrimoHoagies Franchise Disclosure Document
Frequently Asked Questions
How many PrimoHoagies locations are there?
According to the latest data, PrimoHoagies has over 115 locations, including both company-owned and franchise-owned units across multiple states.
What is the total investment required to open a PrimoHoagies franchise?
The total investment required to open a PrimoHoagies franchise ranges from $351,000 to $760,000.
What are the ongoing fees for a PrimoHoagies franchise?
PrimoHoagies franchisees are required to pay an 8% royalty fee based on gross sales. Additionally, there is a marketing fee of 2% of gross sales, which is used to fund the brand’s national and regional advertising efforts. These ongoing fees help maintain the franchise’s brand presence and support its marketing initiatives.
What are the financial requirements to become a PrimoHoagies franchisee?
To become a PrimoHoagies franchisee, candidates must have a minimum net worth of $500,000 and at least $150,000 in liquid capital. These financial requirements ensure that franchisees have the necessary resources to cover the initial investment and sustain operations during the early stages of the business.
How much can a PrimoHoagies franchise owner expect to earn?
The average gross sales for a PrimoHoagies franchise are approximately $0.88 million per location. Assuming a 15% operating profit margin, $0.88 million yearly revenue can result in $132,000 EBITDA annually.
Who owns PrimoHoagies?
PrimoHoagies franchise is owned by PrimoHoagies, LLC, a privately held company. It was founded by the company’s leadership team and continues to expand through franchising opportunities.
Disclaimer
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