Snowfox Franchise FDD, Profits & Costs (2025)
Founded in 2005, SNOWFOX is a leading provider of full-service sushi kiosks in the grocery industry. Headquartered in Houston, Texas, the company has established over 1,300 full-service sushi kiosks across 38 states, including the continental U.S., Hawaii, and Alaska.
SNOWFOX specializes in offering a diverse range of sushi products, including both cooked and raw sushi, appetizers, party platters, and hot ready-to-eat meals. Their approach emphasizes chef-based theatrics, aiming to provide high-end restaurant-quality sushi with the convenience of grab-and-go options.
In July 2024, the company underwent a rebranding to become the Wonderfield Group, reflecting its international expansion and diverse brand portfolio. This evolution signifies their commitment to honoring their Japanese culinary roots while embracing growth into new cuisines and markets.
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Initial Investment
How much does it cost to start a Snowfox franchise? It costs on average between $21,000 – $333,000 to start a Snowfox franchised restaurant.
This includes costs for kiosk setup, equipment, initial inventory, and early operating expenses. The exact amount varies based on factors such as the location, the size of the kiosk, and whether the franchisee operates within a grocery store or another retail setting. Indeed, Snowfox offers 3 types of franchises:
| Franchise Type | Initial Investment Range |
|---|---|
| Inline, Endcap, or Island Sushi Bar | $20,794 – $222,532 |
| Existing Inline or Endcap Sushi Bar | $26,914 – $285,482 |
| Existing Island Sushi Bar | $26,914 – $333,482 |
We are summarizing below the main costs associated with opening a Snowfox franchise if you purchase an existing location for an Island Sushi Bar. For more information on costs required to start a Snowfox franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $1,000 – $100,000 |
| Assets of Existing Location | $8,000 – $130,000 |
| Drug testing, criminal background check, and/or Tuberculosis testing | $250 – $1,000 |
| Initial Training Fee for you and any employee | $500 – $1,500 |
| Ice Decoration Piece Lease Deposits | $0 – $750 |
| Travel and Living Expenses while Training | $2,000 – $10,000 |
| Administrative Transfer Processing Fee | $1,000 |
| Food Manager Examination & Certification | $75 – $500 per certification |
| Ongoing Food Inventory | $1,000 – $7,500 |
| Pricing Labels and Computer System and Label Printer Purchase Price | $771 – $3,432 |
| Professional Advisors | $250 – $5,000 |
| Commercial Liability Insurance | $18 – $1,800 |
| Workers Compensation Insurance | $50 – $1,000 |
| Additional Funds – 3 months of Operating Capital | $12,000 – $70,000 |
| Total Range for the Purchase of an Existing Location | $26,914 – $333,482 |
Average Revenue (AUV)
How much revenue can you make with a Snowfox franchise? A Snowfox franchised business makes on average $253,000 in revenue (AUV) per year.
This compares to $919,000 yearly revenue for similar seafood franchises. Below are a few Snowfox competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Frequently Asked Questions
How many Snowfox locations are there?
As of the latest data, Snowfox operates a total of 1,326 sushi kiosks. Of these, 1,277 are franchised units, while 49 are company-owned locations.
What is the total investment required to open a Snowfox franchise?
The total investment required to open a Snowfox franchise ranges from $21,000 to $333,000.
What are the ongoing fees for a Snowfox franchise?
Snowfox franchisees are subject to ongoing fees that include a royalty fee of 20% of gross sales. Notably, there is no additional advertising or marketing fee imposed on franchisees.
How much can a Snowfox franchise owner expect to earn?
The average gross sales for a Snowfox franchise are approximately $0.25 million per location. Assuming a 15% operating profit margin, $0.25 million yearly revenue can result in $38,000 EBITDA annually.
Who owns Snowfox?
Snowfox, a leading provider of full-service sushi kiosks, is owned by JFE Franchising, Inc. In 2021, Snowfox merged with YO! Sushi, a UK-based Japanese restaurant operator backed by Mayfair Equity Partners, creating one of the largest sushi companies outside of Japan.
Disclaimer
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