HOMEstretch Franchise FDD, Profits & Costs (2025)
HOMEstretch is a home services franchise that specializes in preparing residential properties for sale through targeted cosmetic improvements. Founded in 2019 in Cincinnati, Ohio, the company offers a full range of services including home clear-outs, painting, flooring, landscaping, and cleaning—all aimed at making homes market-ready.
The brand began franchising in 2023 and has since grown to 82 franchised units along with three company-owned locations.
HOMEstretch stands out by offering a consolidated, all-in-one solution that simplifies the home preparation process for real estate agents and homeowners, eliminating the hassle of dealing with multiple contractors.HOMEstretch seeks motivated and relationship-focused individuals to help grow the brand’s presence nationwide.
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Initial Investment
How much does it cost to start a HOMEstretch franchise? It costs on average between $110,000 – $178,000 to start a HOMEstretch franchised center.
This includes costs for equipment, supplies, marketing, and initial operating expenses. The exact amount depends on several factors, including the size of the territory, local market conditions, and whether the franchisee operates from a home office or leases commercial space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Equipment | $2,000 to $7,500 |
| Office Equipment, Computers, Office Supplies | $2,000 to $3,500 |
| Training Expenses | $850 to $3,500 |
| Utility and Security Deposits | $0 to $1,500 |
| Leasehold Improvements | $0 to $750 |
| Rent | $250 to $3,000 |
| Furniture and Fixtures | $0 to $1,500 |
| Vehicle and Vehicle Wrap | $1,200 to $20,000 |
| Business Software | $2,000 to $4,500 |
| Business Licenses | $200 to $2,000 |
| Vehicle Insurance | $600 to $1,000 |
| Business Insurance | $600 to $1,500 |
| Professional Fees | $3,000 to $5,000 |
| Initial Marketing Collateral and Company Attire | $2,000 to $2,500 |
| Initial Marketing Requirement | $10,000 to $15,000 |
| Additional Funds (3 Months) | $25,000 to $45,000 |
| TOTAL | $109,700 to $177,750 |
Average Revenue (AUV)
How much revenue can you make with a HOMEstretch franchise? A HOMEstretch franchised center makes on average $190,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $407,000 yearly revenue for similar housing franchises. Below are a few HOMEstretch competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
HOMEstretch Franchise Disclosure Document
Frequently Asked Questions
How many HOMEstretch locations are there?
As of the latest data, HOMEstretch operates 67 franchised locations across the United States, in addition to six company-owned units.
What is the total investment required to open a HOMEstretch franchise?
The total investment required to open a HOMEstretch franchise ranges from $110,000 to $178,000.
What are the ongoing fees for a HOMEstretch franchise?
HOMEstretch franchisees are subject to a royalty fee of 7.25% of gross revenue. Additionally, there is a brand fund contribution set at 1% of gross revenue, which the franchisor may increase up to a maximum of 3%.
Franchisees are also required to allocate the greater of $750 per month or 1.5% of gross revenue toward local advertising efforts; this requirement may rise to the greater of $750 per month or 3% of gross revenue, as determined by the franchisor.
What are the financial requirements to become a HOMEstretch franchisee?
To qualify as a HOMEstretch franchisee, candidates must have a minimum net worth of $250,000 and at least $150,000 in liquid capital.
These financial criteria ensure that franchisees possess the necessary resources to cover startup costs and sustain operations during the initial phases of the business
How much can a HOMEstretch franchise owner expect to earn?
The average gross sales for a HOMEstretch franchise are approximately $0.19 million per location. Assuming a 15% operating profit margin, $0.19 million yearly revenue can result in $29,000 EBITDA annually.
Who owns HOMEstretch?
HOMEstretch franchise is owned by its co-founders, Nick Lobert and Derek Shewmon.
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