Paulie Gee’s Franchise FDD, Profits & Costs (2025)
Paulie Gee’s is a handcrafted pizzeria concept that began serving customers in Greenpoint, Brooklyn, in March 2010. It was founded by Paul Giannone—widely recognized as Paulie Gee—who made a bold shift from a career in IT to pursue his love for pizza.
Headquartered at 41 Challenger Drive in Staten Island, New York, Paulie Gee’s has carved out a distinct identity in the artisan pizza space. His vision gave rise to a restaurant known for its imaginative flavor combinations and warm, welcoming ambiance.
The flagship location quickly earned a loyal following thanks to standout offerings like the “Hellboy,” a signature pie topped with fresh mozzarella, Italian tomatoes, soppressata picante, Parmigiano-Reggiano, and a signature splash of spicy honey.
What sets Paulie Gee’s apart is its strong local focus—each location is named to reflect its surrounding neighborhood, helping to build authentic ties with the community.
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Initial Investment
How much does it cost to start a Paulie Gee’s franchise? It costs on average between $255,000 – $734,000 to start a Paulie Gee’s franchised restaurant.
This includes expenses related to construction, kitchen equipment, inventory, and startup operating costs. The total amount required can vary significantly based on several factors, such as the style and size of the pizzeria, its geographical location, and whether the franchisee opts to lease or buy the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $15,000 |
| Construction and Leasehold Improvements, Furniture, Fixtures and Equipment | $150,000 – $520,000 |
| Lease Deposits – Three Months | $12,000 – $36,000 |
| Signage | $2,500 – $5,000 |
| Computer, Software and Point of Sales System | $5,000 – $12,000 |
| Initial Inventory | $5,000 – $15,000 |
| Utility Deposits | $1,000 – $2,000 |
| Insurance Deposits – Three Months | $5,000 – $10,000 |
| Travel for Initial Training | $2,000 – $5,000 |
| Professional Fees | $15,000 – $30,000 |
| Licenses and Permits | $2,000 – $4,000 |
| Additional Funds – Three Months | $40,000 – $80,000 |
| Total Estimate | $254,500 – $734,000 |
Competitors
Below are a few Paulie Gee’s competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Paulie Gee’s Franchise Disclosure Document
Frequently Asked Questions
How many Paulie Gee’s locations are there?
As of the latest data, Paulie Gee’s operates a total of 7 locations across the United States. This includes 2 company-owned restaurants and 5 franchised outlets.
What is the total investment required to open a Paulie Gee’s franchise?
The total investment required to open a Paulie Gee’s franchise ranges from $255,000 to $734,000.
What are the ongoing fees for a Paulie Gee’s franchise?
Paulie Gee’s franchisees are required to pay an ongoing royalty fee of 6% of their gross sales. Notably, the franchise does not impose a mandatory national marketing or advertising fee, allowing franchisees greater flexibility in managing their local promotional efforts.
What are the financial requirements to become a Paulie Gee’s franchisee?
Paulie Gee’s does not publicly specify minimum net worth or liquid capital requirements for prospective franchisees.
However, considering the total initial investment ranges from approximately $255,500 to $735,000, it is advisable for potential franchisees to possess substantial financial resources. This includes having sufficient liquid capital to cover startup costs and a strong overall net worth to support ongoing operations and unforeseen expenses
Who owns Paulie Gee’s?
Paulie Gee’s franchise is owned by Paul Giannone, affectionately known as Paulie Gee. He established the original Paulie Gee’s pizzeria in Greenpoint, Brooklyn, in 2010, transitioning from a career in information technology to pursue his passion for pizza-making.
Disclaimer
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