Dollar Rent A Car Franchise FDD, Profits & Costs (2025)
Dollar Rent A Car is a prominent car rental franchise known for delivering budget-friendly and customer-focused travel options. Established in 2002 by Henry J. Caruso in Los Angeles, California, the business originally operated under the name “Dollar-A-Day Rent A Car” before quickly growing its footprint across the United States.
Now based in Estero, Florida, Dollar functions as part of Hertz Global Holdings, which also owns brands such as Thrifty and Firefly.
Franchising opportunities were introduced in 2003, allowing the brand to serve both vacationers and corporate clients. Its fleet ranges from compact cars and SUVs to high-end luxury models, with optional amenities like GPS systems, child safety seats, and ski racks to enhance convenience.
What sets Dollar apart is its commitment to value-driven pricing and its strategic positioning at key airport hubs, making it a preferred choice for travelers seeking affordability without sacrificing service. The brand’s integration with Hertz’s international network also ensures reliable quality and an extensive selection of vehicles.
Initial Investment
How much does it cost to start a Dollar Rent A Car franchise? It costs on average between $879,000 – $15,874,000 to start a Dollar Rent A Car franchised location.
This includes costs for acquiring vehicles, purchasing necessary equipment, securing rental facilities, and covering initial operating expenses. The total investment varies based on several factors, such as the size of the fleet, the location of the rental operation, and whether the franchisee chooses to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 to $125,000 |
| Training Expenses | $3,000 |
| Passenger Cars | $750,000 to $15,000,000 |
| Courtesy Vehicles | $55,000 – $350,000 per location |
| Equipment and Supplies | $5,000 to $25,000 |
| Insurance | $5,000 to $45,000 |
| Real Estate & Improvements | As Required |
| Professional Fees | $3,000 to $10,000 |
| Computer System, Hardware and Software | $11,500 to $250,000 |
| Optional Software | $1,500 – $15,000 |
| Business License | $100 to $500 |
| Miscellaneous Installation Fees | $200 to $500 |
| Additional Funds – 3 months | $20,000 to $50,000 |
| Total (excluding Real Estate & Improvements) | $879,300 to $15,874,000 |
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Frequently Asked Questions
How many Dollar Rent A Car locations are there?
As of the latest data, Dollar Rent A Car operates 68 franchised units and 181 company-owned units.
What is the total investment required to open a Dollar Rent A Car franchise?
The total investment required to open a Dollar Rent A Car franchise ranges from $879,000 to $15,874,000.
What are the ongoing fees for a Dollar Rent A Car franchise?
A Dollar Rent A Car franchise requires ongoing fees that include a royalty fee of 4% of gross rental revenue. In addition, franchisees must contribute up to 4% of gross rental revenue toward marketing and advertising, which supports brand-wide promotional campaigns and local marketing initiatives.
What are the financial requirements to become a Dollar Rent A Car franchisee?
To qualify as a Dollar Rent A Car franchisee, candidates are generally required to have a minimum net worth of $500,000 and at least $150,000 in liquid capital. These financial requirements help ensure that franchisees have the resources necessary to cover startup costs, maintain operations, and support the growth of the business.
Who owns Dollar Rent A Car?
Dollar Rent A Car franchise is owned by Hertz Global Holdings.
Disclaimer
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