2nd Family Franchise FDD, Profits & Costs (2025)
2nd Family is a senior in-home care franchise established in 2012 by cousins Joshua Markland and Chad Tracey in Eldersburg, Maryland. Inspired by their own search for reliable care for their grandmother, they developed a service model built around delivering compassionate and professional support to older adults.
Operating from its headquarters in Eldersburg, MD, the brand launched its franchise program in 2018 and has steadily grown to serve communities across the United States.
The business provides a wide range of non-medical home care solutions, such as personal assistance, Alzheimer’s and dementia care, companionship, respite services, and transportation for seniors.
One of its signature elements is the “Grandma Guarantee®,” a promise that every caregiver is chosen with the same thoughtfulness and trust as if they were caring for a member of the founders’ own family.
Initial Investment
How much does it cost to start a 2nd Family franchise? It costs on average between $112,000 – $199,000 to start a 2nd Family franchised location.
This includes expenses for office setup, furniture, technology, caregiver supplies, and initial operating costs. The total investment can vary based on several factors, such as the territory size, local market conditions, and whether the franchisee leases or purchases office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Your Training Expenses | $2,000 – $3,000 |
| Rent deposits | $1,000 – $5,000 |
| Utilities Deposits | $200 – $500 |
| Office Furniture, Fixtures, Equipment and Supplies | $1,000 – $4,000 |
| Signage | $600 – $5,500 |
| Licenses and Permits | $25 – $10,000 |
| Licensing Consultant Services Fee | $2,000 – $15,000 |
| Computer Systems | $3,500 – $8,500 |
| Initial Inventory to Begin Operating | $2,000 – $3,000 |
| Professional Fees | $1,000 – $5,000 |
| Grand Opening Advertising | $10,000 – $20,000 |
| Insurance | $5,000 – $15,000 (annually) |
| System Platforms Charge | $4,000 |
| Operating Expenses / Additional Funds – 3 months | $20,000 – $40,000 |
| TOTAL | $112,325 – $198,500 |
Average Revenue (AUV)
How much revenue can you make with a 2nd Family franchise? A 2nd Family franchised business makes on average $204,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many 2nd Family locations are there?
As of the latest data, 2nd Family operates 7 locations across the United States, with 6 being franchise-owned.
What is the total investment required to open a 2nd Family franchise?
The total investment required to open a 2nd Family franchise ranges from $112,000 to $199,000.
What are the ongoing fees for a 2nd Family franchise?
2nd Family franchise is subject to an ongoing royalty fee of approximately 5% of gross sales, which supports continued access to corporate systems, training, and operational support.
On top of that, there is typically a marketing or advertising fee—around 1% of gross sales—which contributes to brand-wide promotional efforts and marketing campaigns.
What are the financial requirements to become a 2nd Family franchisee?
To become a 2nd Family franchisee, you must demonstrate a minimum net worth of $450,000, along with at least $250,000 in liquid capital.
How much can a 2nd Family franchise owner expect to earn?
The average gross sales for a 2nd Family franchise are approximately $0.20 million per location. Assuming a 15% operating profit margin, $0.20 million yearly revenue can result in $30,000 EBITDA annually.
Who owns 2nd Family?
The 2nd Family franchise is owned by Care Advantage, Inc.
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