Dentsmart Franchise FDD, Profits & Costs (2025)
Established in 2001 in Pekin, Illinois, DentSmart has grown into a prominent name in the automotive repair sector, with a core focus on paintless dent repair (PDR).
Operating from its original headquarters in Pekin, the brand has built a strong nationwide presence by offering an eco-conscious, efficient alternative to conventional collision repair methods.
Shortly after launching, DentSmart introduced its franchise program, allowing entrepreneurs across the country to offer professional PDR solutions in their own communities.
These techniques are designed to remove dents without disturbing the vehicle’s factory finish, delivering a more affordable and less invasive option for car owners.
Initial Investment
How much does it cost to start a Dentsmart franchise? It costs on average between $79,000 – $111,000 to start a Dentsmart franchised shop.
This includes expenses for tools, specialized dent repair equipment, initial supplies, and start-up operating costs. The total investment varies based on several factors, such as the size of the service area, the local market, and whether the franchisee opts to lease or purchase their workspace.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Training Expenses | $2,500 – $3,000 |
| Security and Utility Deposits and Other Office Setup Costs | $0 – $4,500 |
| Office Equipment, Fixtures, Leasehold Improvements | $1,000 |
| Tools | $10,000 |
| Business Licenses and Other Licenses | $1,500 – $2,500 |
| Software and Hardware | $2,000 – $3,000 |
| Insurance | $2,500 – $3,000 |
| Grand Opening Advertising and Marketing | $2,000 |
| Other Professional Fees | $3,500 – $5,500 |
| Technician Training | $9,000 |
| Additional Funds – 3 Months | $20,000 – $40,000 |
| Total | $79,100 – $110,500 |
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Frequently Asked Questions
How many Dentsmart locations are there?
As of the most recent data, DentSmart operates 17 total locations across the United States, with 13 franchised units and 4 company-owned locations.
What is the total investment required to open a Dentsmart franchise?
The total investment required to open a Dentsmart franchise ranges from $79,000 to $111,000.
What are the ongoing fees for a Dentsmart franchise?
Franchisees of DentSmart are subject to an ongoing royalty fee equivalent to 16% of their gross sales. Unlike many franchised businesses that require contributions to a marketing or advertising fund, DentSmart does not impose an ongoing marketing or advertising fee.
Who owns Dentsmart?
The DentSmart franchise is owned by Dentsmart, Inc., whose President and Owner is Mrs. Debbie Haxton; David Haxton is also listed as an Owner in the company’s official Better Business Bureau profile.
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