Pet Passages Franchise FDD, Profits & Costs (2025)
Pet Passages was established in 2009 by Mike Harris, a licensed funeral director carrying on his family’s legacy in the profession. The idea for the business came after Harris endured the loss of his own dogs, Luke and Hannah.
Headquartered in Ontario, New York, the brand quickly gained recognition for its compassionate approach and expanded into franchising in 2016. Since then, Pet Passages has grown by providing families across the country with meaningful alternatives to traditional pet aftercare.
The company offers a wide range of specialized services, including private pet cremations, funeral and memorial planning, grief support resources, and keepsake products. A key innovation is its Secure Passages™ tracking system, designed to provide families with reassurance and transparency by allowing them to follow every step of their pet’s aftercare journey.
What sets Pet Passages apart in the industry is its fusion of professional funeral service standards with a heartfelt, pet-focused mission. It was among the first to introduce features like online memorial tributes and virtual planning tools, making the process more accessible and supportive for grieving pet owners.
Initial Investment
How much does it cost to start a Pet Passages franchise? It costs on average between $71,000 – $449,000 to start a Pet Passages franchised facility.
This includes costs for facilities, specialized equipment, supplies, and initial operating expenses. The total investment will vary depending on several factors, such as the size and location of the service center, the local market, and whether the franchisee leases or purchases the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $55,000 – $75,000 |
| Travel and Living Expenses (2 people while training) | $250 – $6,000 |
| Travel and Lodging reimbursement | $500 – $6,000 |
| Equipment (including retort) | $0 – $163,000 |
| Signage | $500 – $4,000 |
| Real Estate and Improvements, including build-out with walk-in coolers | $5,000 – $100,000 |
| Vehicle | $0 – $40,000 |
| Supplies/Inventory | $0 – $25,000 |
| Annual Insurance | $3,000 – $6,000 |
| Professional Fees | $1,000 – $3,000 |
| Additional Funds – 3 months | $5,900 – $20,900 |
| Total Estimated Initial Investment | $71,150 – $448,900 |
Average Revenue (AUV)
How much revenue can you make with a Pet Passages franchise? A Pet Passages franchised business makes on average $304,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Pet Passages locations are there?
As of the most recent data, Pet Passages operates approximately 18 locations in the United States. Of these, 15 are franchised units, while 3 are company-owned.
What is the total investment required to open a Pet Passages franchise?
The total investment required to open a Pet Passages franchise ranges from $71,000 to $449,000.
What are the ongoing fees for a Pet Passages franchise?
For a Pet Passages franchise, the ongoing fees include a royalty fee of 6% of gross sales. In addition, franchisees are required to contribute 2% of gross sales toward marketing and advertising, which supports brand development and national promotional efforts.
What are the financial requirements to become a Pet Passages franchisee?
To qualify as a Pet Passages franchisee, candidates are generally required to have a minimum net worth of $250,000 and at least $100,000 in liquid capital. These financial requirements help ensure that franchise owners have the resources necessary to cover startup costs, sustain operations during the early stages, and support long-term growth.
How much can a Pet Passages franchise owner expect to earn?
The average gross sales for a Pet Passages franchise are approximately $0.3 million per location. Assuming a 15% operating profit margin, $0.3 million yearly revenue can result in $45,000 EBITDA annually.
Who owns Pet Passages?
The franchise is owned by Mike Harris, a third-generation licensed funeral director who founded Pet Passages in 2009 after recognizing the need for dignified and professional end-of-life services for pets.
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