Pure Fitness Franchise FDD, Profits & Costs (2025)

Pure Fitness is a fast-growing fitness franchise and the U.S. extension of the U.K.-based PureGym Group, the largest gym operator in Britain. Established in 2008 by Peter Roberts, PureGym has grown into a global brand with more than 600 gyms spanning six countries, including the United States, Denmark, and Saudi Arabia.

Operating from its U.S. headquarters in Springfield, Virginia, Pure Fitness entered the American franchising market as part of PureGym’s broader international growth plan.

The franchise is built on a high-value, low-cost model, offering a balance of affordability and a premium gym experience.

Members benefit from round-the-clock access to modern fitness equipment, diverse group classes, and smart digital tools through the Pure Fitness app. Features like contactless entry and real-time class attendance tracking enhance convenience and accessibility, supporting the company’s mission to make healthier living available to everyone.

Initial Investment

How much does it cost to start a Pure Fitness franchise? It costs on average between $400,000 – $2,974,000 to start a Pure Fitness franchised studio.

This includes expenses related to facility build-out, fitness equipment, technology systems, and initial operating costs. The total investment may vary depending on factors such as the size of the gym, the market location, and whether the franchisee decides to lease or purchase the property.

Pure Fitness offers 3 types of franchises:

Franchise Type	Investment Range (Excluding Lease)
Small Box Pure Fitness	$399,500 – $628,000
Medium Box Pure Fitness	$1,554,750 – $1,783,250
Large Box Pure Fitness	$2,745,000 – $2,973,500

We are summarizing below the main costs associated with opening a Large Box Pure Fitness Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$40,000 to $50,000
Site Selection Costs	$0 to $5,000
Lease Deposits	Not specified
Leasehold Improvements	$2,000,000
Furnishings, Fixtures, Equipment	$365,000
Office Equipment, Furniture, Graphics Package & Supplies	$22,000
Signage	$40,000
Supplies	$4,000
Opening Inventory and Promotional Items	$7,500
Grand Opening Advertising	$30,000 to $50,000
Prepaid Insurance Premiums	$4,000
Professional Fees	$5,000 to $35,000
Computer and Supplies	$13,000
Training Expenses	$2,000 to $8,000
Utility Costs and Deposit	$0 to $30,000
Permits & Licenses	$7,500 to $35,000
Cleaning Contractor & Suppliers	$5,000
Ancillary Equipment	$0 to $100,000
Working Capital	$200,000
Total	$2,745,000 to $2,973,500

Average Revenue (AUV)

How much revenue can you make with a Pure Fitness franchise? A Pure Fitness franchised business makes on average $1,233,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Frequently Asked Questions

How many Pure Fitness locations are there?

As of the latest data, Pure Fitness operates 59 company-owned locations in the United States.

What is the total investment required to open a Pure Fitness franchise?

The total investment required to open a Pure Fitness franchise ranges from $400,000 to $2,974,000.

What are the ongoing fees for a Pure Fitness franchise?

The ongoing fees for a Pure Fitness franchise include a royalty fee of 6% of gross sales, which is paid regularly to the franchisor for continued use of the brand and system support.

In addition, franchisees are required to contribute 2% of gross sales toward marketing and advertising, which goes toward national and regional campaigns designed to build brand awareness and drive member acquisition.

What are the financial requirements to become a Pure Fitness franchisee?

To qualify as a Pure Fitness franchisee, candidates are generally required to have a minimum net worth of $2,000,000 and at least $500,000 in liquid capital. These financial requirements ensure that franchisees have the resources to cover the significant costs of establishing and operating a fitness facility, while also being able to sustain the business during the initial growth period.

How much can a Pure Fitness franchise owner expect to earn?

The average gross sales for a Pure Fitness franchise are approximately $1.23 million per location. Assuming a 15% operating profit margin, $1.23 million yearly revenue can result in $185,000 EBITDA annually.

Who owns Pure Fitness?

Pure Fitness franchise is owned by PureGym Limited, a leading European gym operator headquartered in Leeds, United Kingdom. PureGym is part of Leonard Green & Partners, L.P., a U.S.-based private equity firm that acquired a majority stake in the company in 2017.

Disclaimer

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