Elder-Well Adult Day Program Franchise FDD, Profits & Costs (2025)
Elder-Well® Adult Day Program was established in 2014 by Kara and Ken Harvey in Natick, Massachusetts, with the goal of creating a safe, enriching, and compassionate place for seniors to spend their day.
The Harveys identified a growing need for non-medical care solutions that provided older adults—particularly those facing memory challenges—with social engagement and daily support. Building on their early success, they expanded the concept into a franchise in 2019, making the Elder-Well® model accessible to families and communities across the country.
Based in Natick, Massachusetts, the organization operates a distinctive approach to adult day care, centered on overall well-being rather than medical treatment.
Programs include therapeutic activities, balanced meals, and opportunities for meaningful social interaction within a structured environment. The model is especially beneficial for seniors in need of memory care, such as those living with Alzheimer’s or dementia.
Initial Investment
How much does it cost to start a Elder-Well Adult Day Program franchise? It costs on average between $129,000 – $495,000 to start a Elder-Well Adult Day Program franchised business.
This includes costs for facility renovations, furnishings, equipment, supplies, and initial operating expenses. The exact investment will vary depending on several factors, such as the size of the center, the market location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $48,500 |
| Training Expenses | $500 – $2,850 |
| Marketing Materials, Promotional Supplies | $1,000 – $5,500 |
| Furnishings and Appliances | $10,000 – $75,000 |
| Signage | $600 – $3,000 |
| Construction and Remodeling | $25,000 – $225,000 |
| Programming Equipment and Office Supplies | $2,000 – $4,000 |
| Program Delivery Beginning Inventory | $1,750 – $6,600 |
| Utility Costs | $1,000 – $3,000 |
| License/Permits Fees | $800 – $3,000 |
| Wages Employees | $0 – $35,000 |
| Insurance Costs | $2,500 – $5,500 |
| Legal and Accounting Services | $2,500 – $6,500 |
| Rent | $3,000 – $12,000 |
| Additional Funds – 3-6 months | $30,000 – $60,000 |
| Total | $129,150 – $495,450 |
Average Revenue (AUV)
How much revenue can you make with a Elder-Well Adult Day Program franchise? A Elder-Well Adult Day Program franchised facility makes on average $389,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Elder-Well Adult Day Program locations are there?
Elder-Well Adult Day Program currently operates a total of three locations. The company owns and runs one center in Natick, Massachusetts, while two additional centers are franchise-owned, located in Clearwater, Florida, and Weston, Wisconsin.
What is the total investment required to open a Elder-Well Adult Day Program franchise?
The total investment required to open a Elder-Well Adult Day Program franchise ranges from $129,000 to $495,000.
What are the ongoing fees for a Elder-Well Adult Day Program franchise?
Elder-Well Adult Day Program franchisees are required to pay a royalty fee of 6% of gross sales. In addition, there is a marketing and advertising fee set at 2% of gross sales, which contributes to promoting the brand and supporting local and national marketing efforts.
What are the financial requirements to become a Elder-Well Adult Day Program franchisee?
To qualify as an Elder-Well Adult Day Program franchisee, candidates are generally expected to meet certain financial requirements. The franchise requires a minimum net worth of $250,000 along with at least $100,000 in liquid capital.
How much can a Elder-Well Adult Day Program franchise owner expect to earn?
The average gross sales for a Elder-Well Adult Day Program franchise are approximately $0.39 million per location. Assuming a 15% operating profit margin, $0.39 million yearly revenue can result in $59,000 EBITDA annually.
Who owns Elder-Well Adult Day Program?
The Elder-Well Adult Day Program franchise is owned by Kara and Ken Harvey, who founded the concept in 2014 in Natick, Massachusetts, and continue to lead its development and growth.
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