Roly Poly Franchise FDD, Profits & Costs (2025)
Roly Poly is a sandwich franchise that stands out for its signature rolled tortilla creations, delivering a fresh and flavorful alternative to traditional deli-style offerings. The concept was launched in 1996 by Linda Wolf and Julie Reid in Atlanta, Georgia, and quickly gained attention for its innovative approach to sandwiches.
Just a year later, in 1997, the brand opened its doors to franchising, fueling its expansion beyond the original location.
Now based in Alpharetta, Georgia, Roly Poly offers customers more than 50 different rolled sandwich options, complemented by a variety of soups and salads.
With a strong focus on fresh, high-quality ingredients and menu choices that cater to diverse dietary preferences—including vegetarian and low-carb selections—the franchise has carved out a niche in the competitive fast-casual dining space.
Initial Investment
How much does it cost to start a Roly Poly franchise? It costs on average between $107,000 – $227,000 to start a Roly Poly franchised restaurant.
This covers the expenses for construction, equipment, inventory, and the initial operating phase.
The total investment for a Roly Poly franchise will vary depending on several elements, such as the size and format of the restaurant, the market and location selected, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $22,500 |
| Initial Tuition Fee | $2,500 |
| Travel and Living Expenses for Pre-training and Grand Opening Training | $500 to $1,000 |
| Initial Rent and Security Deposit | $4,500 to $11,000 |
| Construction and Leasehold Improvements | $25,000 to $90,000 |
| Signage, Menu Boards | $5,000 to $10,000 |
| Equipment | $32,500 to $47,500 |
| Initial Inventory of Products | $4,000 to $8,000 |
| Cash Register/POS Equipment | $2,000 to $5,000 |
| Utility Deposits | $1,000 to $3,000 |
| Business Licenses | $50 to $200 |
| Architect | $500 to $3,000 |
| Insurance | $1,500 to $3,000 |
| Additional Funds (6 months) | $5,000 to $20,000 |
| Total | $106,550 to $226,700 |
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Frequently Asked Questions
How many Roly Poly locations are there?
As of the latest data, Roly Poly operates 25 locations, all of which are franchise-owned.
What is the total investment required to open a Roly Poly franchise?
The total investment required to open a Roly Poly franchise ranges from $107,000 to $227,000.
What are the ongoing fees for a Roly Poly franchise?
Roly Poly franchisees pay a 6% royalty fee on gross sales and a 2% marketing fee on gross sales. Franchisees must also allocate funds for local advertising to promote their individual location.
What are the financial requirements to become a Roly Poly franchisee?
To qualify as a Roly Poly franchisee, candidates are expected to meet certain financial requirements. The franchisor generally looks for individuals with a minimum net worth of around $250,000 and at least $75,000 in liquid capital.
Who owns Roly Poly?
The Roly Poly franchise is owned by its original founders, Linda Wolf and Julie Reid, who launched the concept in Atlanta, Georgia in 1996 and continue to oversee the brand’s development and franchising operations.
Disclaimer
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