Brunch Franchise FDD, Profits & Costs (2025)
Brunch It Up is a modern brunch franchise that first opened its doors in 2016 in Milwaukee, Wisconsin, thanks to founder Morgan Schnabl. The company, based at 714 N Milwaukee Street in Milwaukee, officially launched its franchising program in 2022 and has already grown to four locations across the state.
The concept blends classic breakfast and lunch dishes with creative twists, offering a menu designed to satisfy both traditional and adventurous diners.
Each location features bright, lively interiors complemented by outdoor seating and full-service bars, creating a fun and welcoming setting.
What distinguishes Brunch It Up from competitors is its strong emphasis on quality and community connection. With fresh ingredients, inventive flavors, and a warm atmosphere, the franchise attracts guests looking for a memorable and uplifting dining experience.
Initial Investment
How much does it cost to start a Brunch franchise? It costs on average between $783,000 – $2,010,000 to start a Brunch franchised restaurant.
This includes expenses for construction, kitchen equipment, initial food and beverage inventory, and early operating costs. The total investment can vary based on several factors, such as the type of Brunch It Up restaurant model, the market location, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Real Estate | $16,000 – $1,000,000 |
| Real Estate Improvements | $100,000 – $150,000 |
| Furniture, Fixtures and Equipment | $300,000 – $400,000 |
| Initial Inventory | $15,000 – $25,000 |
| Initial Supplies | $20,000 – $30,000 |
| Travel and Living Expenses While Training | $1,500 – $3,000 |
| Grand Opening Advertising | $5,000 – $7,500 |
| Technology and Security Expenses | $15,000 – $20,000 |
| Insurance | $1,000 – $1,500 |
| Signage | $5,000 – $15,000 |
| Professional Fees | $4,000 – $8,000 |
| Additional Funds and Working Capital (3 Months) | $250,000 – $300,000 |
| TOTAL | $782,500 – $2,010,000 |
Average Revenue (AUV)
How much revenue can you make with a Brunch franchise? A Brunch franchised location makes on average $838,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Brunch locations are there?
As of the most recent data, Brunch It Up operates a total of four locations in the U.S.
What is the total investment required to open a Brunch franchise?
The total investment required to open a Brunch franchise ranges from $783,000 to $2,010,000.
What are the ongoing fees for a Brunch franchise?
Franchisees of Brunch It Up are required to pay an ongoing royalty fee of 6% of gross sales, along with a separate marketing and advertising contribution of 1.5% of gross sales. These fees are recurring and necessary throughout the duration of the franchise agreement, supporting both brand support and promotional efforts.
How much can a Brunch franchise owner expect to earn?
The average gross sales for a Brunch franchise are approximately $0.84 million per location. Assuming a 15% operating profit margin, $0.84 million yearly revenue can result in $126,000 EBITDA annually.
Who owns Brunch?
The Brunch It Up franchise is owned by its founder, Morgan Schnabl, who established the brand in 2016 in Milwaukee, Wisconsin.
Disclaimer
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