MaxStrength Fitness Franchise FDD, Profits & Costs (2025)
MaxStrength Fitness is a specialized fitness franchise that delivers efficient, science-backed strength training programs. Established in 2007 by Jeff Tomaszewski in Willoughby, Ohio, the company continues to operate from its original headquarters.
In 2023, after perfecting its training philosophy and business operations, MaxStrength expanded into franchising. Today, the brand has grown to include more than twenty franchise units in addition to company-owned studios throughout the United States.
The franchise is known for its streamlined workout model: two 20-minute sessions per week using high-intensity, low-force resistance methods. This approach appeals especially to busy professionals and adults over 50 who value safe, effective, and time-conscious fitness options.
What sets MaxStrength apart is its distraction-free environment and client-centered focus. Studios avoid the noise, mirrors, and attire requirements typical of gyms, creating a calm atmosphere. The brand also integrates therapeutic support, making it a strong choice for individuals with rehabilitation or recovery goals.
Initial Investment
How much does it cost to start a MaxStrength Fitness franchise? It costs on average between $349,000 – $549,000 to start a MaxStrength Fitness franchised studio.
This includes expenses for studio build-out, specialized training equipment, technology systems, and initial operating costs. The total investment varies depending on factors such as the size of the studio, the market location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $54,900 |
| Site Selection Assistance | $2,000 – $3,000 |
| Lease and Utility Security Deposits | $2,000 – $6,000 |
| Real Estate | (See Note) |
| Construction Project Management and Architectural Design Fees | $15,000 – $18,000 |
| Leasehold Improvements | $100,000 – $220,000 |
| Signage | $3,000 – $13,000 |
| Fitness Equipment | $85,000 – $110,000 |
| Misc. Supplies & Equipment | $1,200 – $3,920 |
| Procurement Fee | $25,000 – $32,000 |
| Computers; iPads, Management System and Designated Software | $1,500 – $2,800 |
| Business Licenses and Permits; Professional Fees | $3,000 – $3,500 |
| AED and First Aid Kits | $700 – $1,000 |
| Initial Inventory | $500 – $1,200 |
| Insurance | $2,000 – $3,000 |
| Initial Training Expenses | $500 – $1,500 |
| Telecommunications Services | $500 – $1,500 |
| Opening Advertising and Promotion | $15,000 – $25,000 |
| Additional Funds – 3 months | $37,547 – $49,122 |
| Total Estimated Initial Investment | $349,347 – $549,442 |
Average Revenue (AUV)
How much revenue can you make with a MaxStrength Fitness franchise? A MaxStrength Fitness franchised facility makes on average $854,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many MaxStrength Fitness locations are there?
As of the most recent data, MaxStrength Fitness operates a total of 3 locations across the United States.
What is the total investment required to open a MaxStrength Fitness franchise?
The total investment required to open a MaxStrength Fitness franchise ranges from $349,000 to $549,000.
What are the ongoing fees for a MaxStrength Fitness franchise?
A MaxStrength Fitness franchise requires ongoing payments that include a royalty fee of 7% of gross sales and a marketing or brand fund fee of 2% of gross sales. These fees are typically collected on a monthly basis.
What are the financial requirements to become a MaxStrength Fitness franchisee?
To qualify as a MaxStrength Fitness franchisee, you must have a minimum net worth of $400,000 and at least $175,000 in liquid capital.
How much can a MaxStrength Fitness franchise owner expect to earn?
The average gross sales for a MaxStrength Fitness franchise are approximately $0.85 million per location. Assuming a 15% operating profit margin, $0.85 million yearly revenue can result in $128,000 EBITDA annually.
Who owns MaxStrength Fitness?
MaxStrength Fitness franchise is owned by Jeff Tomaszewski, who founded the brand in 2007 and continues to lead its growth and development.
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