Natural Awakenings Franchise FDD, Profits & Costs (2025)
Natural Awakenings has established itself as a prominent franchise in the health and wellness publishing sector. The brand was created in 1993 by Sharon Bruckman in Naples, Florida, and expanded into franchising in 1999.
Headquartered in Naples, the company oversees a nationwide network of locally owned editions. Each franchise produces a free monthly magazine centered on topics such as natural health, sustainable lifestyles, and holistic well-being.
This opportunity appeals to entrepreneurs who are enthusiastic about wellness and community involvement. Franchise owners manage their own local editions and generate revenue primarily through advertising sales with nearby businesses.
Natural Awakenings equips its franchisees with editorial content, marketing resources, and continuous guidance, making the business model approachable even for those without a background in publishing.
What truly distinguishes the franchise is its community-focused model. Every edition is customized to reflect the interests and needs of its local audience, encouraging strong reader engagement and advertiser loyalty.
Initial Investment
How much does it cost to start a Natural Awakenings franchise? It costs on average between $75,000 – $141,000 to start a Natural Awakenings franchised facility.
This includes costs for initial franchise fees, training, marketing materials, and the resources needed to launch a local edition. The exact investment can vary based on factors such as the size of the territory, the local market, and the franchisee’s business approach.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 – $49,500 |
| Travel Expenses and meals while training | $0 – $1,500 |
| Furniture, Fixtures, Racks & Equipment | $4,000 – $12,000 |
| Additional Funds – first 6 months | $16,000 – $70,000 |
| Additional Misc. Fees & Expenses | $5,000 – $7,500 |
| Total | $74,500 – $140,500 |
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Frequently Asked Questions
How many Natural Awakenings locations are there?
As of the most recent data, Natural Awakenings operates approximately 54 locations in total.
What is the total investment required to open a Natural Awakenings franchise?
The total investment required to open a Natural Awakenings franchise ranges from $75,000 to $141,000.
What are the ongoing fees for a Natural Awakenings franchise?
A Natural Awakenings franchisee pays an ongoing royalty fee equal to 7% of gross sales or a minimum of $150 per month during the first six months, which then increases to $300 per month thereafter. In addition, franchisees contribute 1% of gross sales toward marketing and advertising.
What are the financial requirements to become a Natural Awakenings franchisee?
A prospective Natural Awakenings franchisee should have a minimum of $50,000 in liquid capital available, and be prepared for a total initial investment ranging roughly between $63,300 and $120,800, depending on individual circumstances and market factors.
Who owns Natural Awakenings?
Natural Awakenings franchise is owned by KnoWEwell, P.B.C., a community-driven company that acquired Natural Awakenings to further its mission of promoting health, wellness, and sustainable living through publishing and education
Disclaimer
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