Wine And Design Franchise FDD, Profits & Costs (2025)
Wine And Design is a well-known paint-and-sip franchise that combines step-by-step art instruction with a lively social atmosphere. The concept was created in 2010 by Harriet Mills in Raleigh, North Carolina, and franchising opportunities were launched the same year.
The brand continues to be headquartered in Raleigh, which serves as the central hub for its creative direction and franchise support. Today, Wine & Design has expanded to dozens of studios across the United States, making it a recognizable name in the growing paint-and-sip industry.
At its core, the franchise offers guided painting sessions where guests can relax with a glass of wine while creating their own artwork.
The experience is designed to be approachable for beginners as well as enjoyable for seasoned painters. In addition to public classes, Wine & Design organizes private celebrations, themed events, kids’ programs, and corporate gatherings.
Initial Investment
How much does it cost to start a Wine And Design franchise? It costs on average between $70,000 – $272,000 to start a Wine And Design franchised center.
This includes expenses for studio build-out, furniture, fixtures, equipment, art supplies, and other opening costs. The total investment will vary based on several factors, such as the size of the studio, local market conditions, and whether the franchisee decides to lease or purchase the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Leasehold deposit plus first month’s rent | $1,800 – $9,000 |
| Leasehold Improvements | $5,000 – $130,000 |
| Signage | $3,000 – $15,000 |
| Furniture and fixtures | $3,000 – $10,000 |
| Equipment and Supplies | $3,500 – $6,000 |
| Deposits and Licenses | $2,000 – $15,000 |
| Training Living Expenses | $500 – $5,000 |
| Insurance | $650 – $2,000 |
| Liquor License / Permit | Varies |
| Accounting Software & Legal Services | $2,500 – $3,000 |
| Technology and Related Fees | $1,000 – $2,500 |
| Computer, Printer & Telephone/Internet Fees | $500 – $1,700 |
| Studio Manager/Assistant Salary | $10,000 – $30,000 |
| Artist Training | $1,000 |
| Grand Opening Fees | $3,000 – $5,000 |
| Additional Funds – 3 Months | $7,500 – $11,500 |
| Total | $69,950 – $271,700 |
Average Revenue (AUV)
How much revenue can you make with a Wine And Design franchise? A Wine And Design franchised location makes on average $135,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Wine And Design locations are there?
As of the latest data, Wine & Design operates a total of 58 locations. Out of these, 57 are franchised units while just 1 location is company-owned.
What is the total investment required to open a Wine And Design franchise?
The total investment required to open a Wine And Design franchise ranges from $70,000 to $272,000.
What are the ongoing fees for a Wine And Design franchise?
Wine & Design franchisees pay a 6% royalty fee on gross sales and a 2% marketing and advertising fee on gross sales.
What are the financial requirements to become a Wine And Design franchisee?
To qualify as a Wine & Design franchisee, candidates are generally expected to have a minimum net worth of $100,000 and at least $50,000 in liquid capital available. These financial requirements help ensure that franchise owners have the resources needed to cover startup costs and sustain operations in the early stages of the business.
How much can a Wine And Design franchise owner expect to earn?
The average gross sales for a Wine And Design franchise are approximately $0.14 million per location. Assuming a 15% operating profit margin, $0.14 million yearly revenue can result in $21,000 EBITDA annually.
Who owns Wine And Design?
Wine & Design franchise is owned by Harriet Mills, who founded the company in 2010 and continues to lead its growth and development.
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