Snowfruit Franchise FDD, Profits & Costs (2025)
Snowfruit is an emerging franchise brand focused on providing consumers with fresh-cut fruits and vegetables in a quick and convenient way. Established in 2013, the concept operates under the Wonderfield Group and is headquartered at 2021 Bingle Road in Houston, Texas.
In 2022, Snowfruit introduced its franchise program, which has rapidly grown to more than 1,000 units across the United States. Most locations are positioned inside grocery stores and supermarkets, giving the brand strong visibility and steady customer traffic.
The menu features freshly prepared fruit platters, salads, and dips such as guacamole and pico de gallo. All items are made daily on-site by franchise owners, ensuring consistent freshness and quality standards. Snowfruit also highlights its commitment to sustainability, using 92% eco-friendly packaging materials and responsibly sourced produce.
A key differentiator of Snowfruit is its kiosk-style business model. This setup allows franchisees to operate in high-traffic retail environments without the overhead costs of running a full, standalone storefront.
Initial Investment
How much does it cost to start a Snowfruit franchise? It costs on average between $22,000 – $169,000 to start a Snowfruit store.
This includes expenses for equipment, inventory, kiosk setup, and initial operating costs. The total investment varies based on factors such as the retail location chosen, the size of the kiosk, and whether the franchisee opts to lease space within a grocery store or supermarket. Snowfruit offers 2 types of franchises:
| Type of Franchise | Initial Investment |
|---|---|
| New JFE franchise (Fresh-Cut Fruit and Vegetable unit) | $23,752 to $169,180 |
| Existing JFE franchise (Fresh-Cut Fruit and Vegetable unit) | $22,472 to $159,680 |
We are summarizing below the main costs associated with opening a new JFE franchise (Fresh-Cut Fruit and Vegetable unit).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $3,000 – $50,000 |
| Drug testing, criminal background check, and/or Tuberculosis testing | $250 – $1,000 |
| Initial Training Fee for you and any proposed employee | $500 per person |
| Travel and Living Expenses while Training | $2,000 – $10,000 |
| Food Manager Examination & Certification | $75 – $500 per certification |
| Equipment and Small Wares Purchase Price | $3,000 – $7,500 |
| Opening Food Inventory Purchase Price | $1,000 – $10,000 |
| Pricing Labels and Computer System and Label Printer Purchase Price | $1,329 – $4,380 |
| Uniforms Purchase Price | $80 – $500 |
| Licenses & Permits | $200 – $3,000 |
| Commercial Liability Insurance | $18 – $1,800 |
| Workers Compensation Insurance | $50 – $3,000 |
| Opening Assistance | $0 – $2,000 |
| Professional Advisors | $250 – $5,000 |
| Additional Funds – 3 months of Operating Capital | $12,000 – $70,000 |
| Total Range for a New Location | $23,752 – $169,180 |
Average Revenue (AUV)
How much revenue can you make with a Snowfruit franchise? A Snowfruit franchised location makes on average $223,000 in revenue (AUV) per year.
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Snowfruit locations are there?
As of the latest data, Snowfruit operates 1,194 locations across the United States. Out of these, 973 are owned by franchisees.
What is the total investment required to open a Snowfruit franchise?
The total investment required to open a Snowfruit franchise ranges from $22,000 to $169,000.
What are the ongoing fees for a Snowfruit franchise?
A Snowfruit franchise requires franchisees to pay an ongoing royalty fee of 18% of gross sales. Unlike many other concepts, Snowfruit does not charge a separate marketing or advertising fee, as its in-store kiosk model within grocery stores eliminates the need for traditional advertising expenses.
What are the financial requirements to become a Snowfruit franchisee?
To qualify as a Snowfruit franchisee, you need a minimum of $50,000 in liquid capital and a net worth sufficient to support the required investment and ongoing operations.
How much can a Snowfruit franchise owner expect to earn?
The average gross sales for a Snowfruit franchise are approximately $0.22 million per location. Assuming a 15% operating profit margin, $0.22 million yearly revenue can result in $33,000 EBITDA annually.
Who owns Snowfruit?
The Snowfruit franchise is owned by the Wonderfield Group, a company based in Houston, Texas, that also manages other food-related brands.
Disclaimer
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