Splash and Dash Franchise FDD, Profits & Costs (2025)
Splash and Dash Groomerie & Boutique is a pet care franchise that combines grooming services with retail offerings. The brand was created in 2009 by Dan J. Barton in Palm Desert, California, and its headquarters are now located in St. Petersburg, Florida. The business started franchising opportunities in 2014.
Each boutique-style location provides professional grooming, bathing services, and a selection of pet products. What sets the franchise apart is its innovative membership program, which allows pet owners to access unlimited monthly bath and brush services for a set price, beginning at $39.95. This subscription-based model gives franchisees consistent revenue while encouraging loyal, repeat customers.
Another defining feature of Splash and Dash is the atmosphere within its stores. The franchise emphasizes maintaining a fresh, odor-free environment that enhances the overall experience for both pets and their owners.
Initial Investment
How much does it cost to start a Splash and Dash Groomerie & Boutique franchise? It costs on average between $264,000 – $471,000 to start a Splash and Dash Groomerie & Boutique franchised center.
This includes expenses related to build-out, grooming equipment, retail inventory, and initial working capital. The total investment varies depending on factors such as the size of the grooming boutique, local market conditions, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $60,000 – $60,000 |
| Security deposits, utility deposits, business licenses, and other prepaid expenses | $250 – $1,500 |
| Rent (one month) | $3,000 – $4,500 |
| Lease security deposit | $3,000 – $9,000 |
| Leasehold improvements | $75,000 – $150,000 |
| Architectural | $3,000 – $15,000 |
| Construction Project Management | $18,500 – $18,500 |
| Furniture, fixtures, and equipment | $22,000 – $50,000 |
| Grooming equipment and supplies | $18,000 – $50,000 |
| Computer, point-of-sale, and status display systems | $5,500 – $8,000 |
| Video camera system | $2,500 – $4,500 |
| Office expenses | $350 – $1,000 |
| Insurance (6 months) | $600 – $1,500 |
| Building signage | $7,500 – $12,500 |
| Opening inventory and supplies | $8,000 – $10,500 |
| Professional fees (lawyer, accountant, etc.) | $500 – $4,000 |
| Market introduction plan / pre-opening marketing | $10,000 – $12,000 |
| Travel, lodging and meals for training programs | $4,000 – $6,000 |
| Training fee at a current location (5 days) | $2,500 – $2,500 |
| Additional funds (for first 3 months) | $20,000 – $50,000 |
| Total | $264,200 – $471,000 |
Average Revenue (AUV)
How much revenue can you make with a Splash and Dash Groomerie & Boutique franchise? A Splash and Dash Groomerie & Boutique franchised facility makes on average $500,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Splash and Dash Groomerie & Boutique locations are there?
As of the latest available data, Splash and Dash Groomerie & Boutique has 13 open locations.
What is the total investment required to open a Splash and Dash Groomerie & Boutique franchise?
The total investment required to open a Splash and Dash Groomerie & Boutique franchise ranges from $264,000 to $471,000.
What are the ongoing fees for a Splash and Dash Groomerie & Boutique franchise?
A Splash and Dash Groomerie & Boutique franchise has ongoing fees that include a royalty fee of 6.5% of monthly gross sales and a marketing and advertising fee of 1.5% of monthly sales.
What are the financial requirements to become a Splash and Dash Groomerie & Boutique franchisee?
To qualify as a Splash and Dash Groomerie & Boutique franchisee, you must have a minimum net worth of about $350,000 and at least $125,000 to $150,000 in liquid capital. These requirements ensure that prospective owners have both the overall financial stability and the readily available funds needed to cover startup expenses and sustain operations during the early stages of the business.
How much can a Splash and Dash Groomerie & Boutique franchise owner expect to earn?
The average gross sales for a Splash and Dash Groomerie & Boutique franchise are approximately $0.5 million per location. Assuming a 15% operating profit margin, $0.5 million yearly revenue can result in $75,000 EBITDA annually.
Who owns Splash and Dash Groomerie & Boutique?
The franchise is owned by Splash and Dash Franchise, Inc., a company founded by Dan J. Barton, who launched the brand in 2010 to combine dog grooming services with a retail boutique experience.
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