Sandler Franchise FDD, Profits & Costs (2025)
Sandler is recognized worldwide as a leading provider of training in sales, management, and leadership. Established in 1967 by David H. Sandler, the organization expanded into franchising in 1983 and now operates from its headquarters in Owings Mills, Maryland.
The brand has grown to more than 200 franchise locations across 27 countries, offering programs in various languages to meet the needs of diverse markets.
Sandler’s services cover a wide range of professional development areas, including sales education, executive coaching, management consulting, and leadership training.
At the core of its offerings is the Sandler Selling System, a proprietary approach focused on consultative selling and relationship building. This method equips sales professionals with strategies to uncover client needs, build lasting trust, and close sales more effectively.
Initial Investment
How much does it cost to start a Sandler franchise? It costs on average between $102,000 – $147,000 to start a Sandler franchised facility.
This includes expenses related to office setup, technology, training materials, and working capital for the first months of operation. The total investment can vary based on factors such as the market location, office size, and whether the franchisee decides to lease or buy the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,000 |
| Travel and Living Expenses While Training | $1,000 to $1,900 |
| Real Estate and Improvements | See Real Estate and Improvements section |
| Office Furnishings and Equipment | $12,675 to $30,750 |
| Office Supplies | $250 to $450 |
| Miscellaneous Opening Cost | $400 to $1,000 |
| Insurance | $8,500 to $14,000 |
| Additional Funds (6 months) | $30,000 to $50,000 |
| TOTAL | $101,825 to $147,100 |
Average Revenue (AUV)
How much revenue can you make with a Sandler franchise? A Sandler franchised location makes on average $118,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Sandler locations are there?
As of the most recent data, Sandler operates 134 training centers across the United States.
What is the total investment required to open a Sandler franchise?
The total investment required to open a Sandler franchise ranges from $102,000 to $147,000.
What are the ongoing fees for a Sandler franchise?
A Sandler franchise requires ongoing payments that include a royalty fee of 10% of gross revenue and a marketing fee of 2% of gross revenue. These fees support the continued use of the Sandler system, brand development, and national marketing efforts.
What are the financial requirements to become a Sandler franchisee?
To become a Sandler franchisee, you must have a minimum net worth of $250,000 and at least $100,000 in liquid capital. These requirements ensure you have the financial stability to cover startup costs and support ongoing operations.
How much can a Sandler franchise owner expect to earn?
The average gross sales for a Sandler franchise are approximately $0.12 million per location. Assuming a 15% operating profit margin, $0.12 million yearly revenue can result in $18,000 EBITDA annually.
Who owns Sandler?
Sandler is owned by FranklinCovey, a global company specializing in organizational performance improvement, which acquired Sandler in 2022 to expand its training and development offerings.
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