SalesStar Franchise FDD, Profits & Costs (2025)
SalesStar is an international sales performance firm that focuses on transforming B2B organizations through coaching, training, and strategic sales development. Established in 2005 in New Zealand, the company has since expanded its presence and now operates from its headquarters in Charlotte, North Carolina.
In 2023, SalesStar introduced its franchise program, opening the door for seasoned sales professionals to establish their own consulting businesses under the SalesStar brand.
The franchise system is designed for ambitious sales leaders. Known as Practice Partners, franchise owners implement SalesStar’s proprietary 9-Step High-Performance Pathway, a proven framework that integrates sales enablement, leadership development, and coaching to drive measurable outcomes for clients.
Unlike traditional training firms, SalesStar emphasizes creating long-term behavioral change. By leveraging structured coaching methods, digital platforms, and data-based assessments, the company ensures sustainable performance improvements.
Initial Investment
How much does it cost to start a SalesStar franchise? It costs on average between $206,000 – $240,000 to start a SalesStar franchised facility.
This includes expenses such as training, technology, marketing, and working capital during the initial operating period. The total investment varies based on factors like the territory size, local market conditions, and the franchisee’s choice of office setup, whether operating from a home office or leasing a commercial space.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $125,000 |
| Travel and living expenses while training | $7,000 – $10,000 |
| Office Rent | At your discretion; Varies |
| First month of NMF | $1,500 |
| Computers, software, subscriptions, etc. | $2,000 – $3,500 |
| Additional funds – three months (Working capital) | $70,000 – $100,000 |
| Totals | $205,500 – $240,000 |
Average Revenue (AUV)
How much revenue can you make with a SalesStar franchise? A SalesStar franchised business makes on average $896,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many SalesStar locations are there?
As of the latest information, SalesStar has 3 company-owned units in the United States.
What is the total investment required to open a SalesStar franchise?
The total investment required to open a SalesStar franchise ranges from $206,000 to $240,000.
What are the ongoing fees for a SalesStar franchise?
A SalesStar franchise requires franchisees to pay ongoing fees that include a royalty fee of 15% of gross revenue. In addition, franchisees are responsible for contributing to marketing and advertising, which is set at 2% of gross revenue.
What are the financial requirements to become a SalesStar franchisee?
To become a SalesStar franchisee, you need a minimum net worth of $400,000 and at least $150,000 in liquid capital.
How much can a SalesStar franchise owner expect to earn?
The average gross sales for a SalesStar franchise are approximately $0.90 million per location. Assuming a 15% operating profit margin, $0.90 million yearly revenue can result in $135,000 EBITDA annually.
Who owns SalesStar?
The SalesStar franchise is owned by Paul O’Donohue, who founded the company in 2005 and continues to lead its global expansion.
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