Roy Rogers Restaurants Franchise FDD, Profits & Costs (2025)

Roy Rogers Restaurants is a well-known American quick-service chain recognized for its signature “Triple Threat” menu, which features roast beef sandwiches, fried chicken, and burgers. The concept was first launched in 1968 in Falls Church, Virginia, by the Marriott Corporation and quickly gained nationwide popularity.

The company is now based in Frederick, Maryland, with more than 40 locations operating across six states, including Maryland, Virginia, Pennsylvania, New Jersey, and West Virginia.

Franchising began in 1980 when Pete Plamondon Sr., a former Marriott executive, opened the first franchised restaurant in Frederick. In 2002, his sons, Pete Jr. and Jim Plamondon, purchased the brand and relaunched it under Plamondon Companies, steering its revival and growth.

What makes Roy Rogers stand out is its well-known Fixin’s Bar, where customers can personalize their meals with a variety of fresh toppings and sauces. This commitment to quality, nostalgia, and guest choice has helped the chain maintain a devoted following.

Initial Investment

How much does it cost to start a Roy Rogers Restaurants franchise? It costs on average between $755,000 – $1,581,000 to start a Roy Rogers Restaurants franchised facility.

This covers construction, equipment, inventory, and the funds needed for initial operations. The total investment can vary based on several factors, such as the restaurant format, the specific market location, and whether the franchisee decides to lease or purchase the property.
Roy Rogers Restaurants offers 3 types of franchises:

Type of Roy Rogers Restaurant	Initial Investment
Newly Constructed Roy Rogers Restaurant	$1,235,250 to $1,580,950
In-Line/Strip Center Restaurant	$817,250 to $967,950
Conversion of an Existing Restaurant to a Roy Rogers Restaurant	$755,250 to $1,365,250

We are summarizing below the main costs associated with opening a Newly Constructed Roy Rogers Restaurant.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$30,000
Real Estate Leasing	$7,500 to $12,500
Leasehold Improvements	$688,000 to $842,000
Furniture, Fixtures, Fixed Assets, and Smallwares	$73,000 to $88,700
Equipment	$210,000 to $247,000
Initial Inventory	$12,000 to $18,000
Grand Opening Marketing	$10,000
Insurance	$10,750 to $15,750
Signage	$56,000 to $94,000
Training	$41,000 to $55,000
Office Equipment and Supplies	$4,000 to $6,500
Business License and Permits	$8,000 to $12,000
Professional Fees	$32,000 to $75,000
Security/Utility Deposits	$3,000 to $4,500
Additional Funds (three months)	$50,000 to $70,000
Total Estimated Initial Investment for a new “Ground Up” construction	$1,235,250 to $1,580,950

Average Revenue (AUV)

How much revenue can you make with a Roy Rogers Restaurants franchise? A Roy Rogers Restaurants franchised location makes on average $1,746,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Frequently Asked Questions

How many Roy Rogers Restaurants locations are there?

As of the most recent data, Roy Rogers Restaurants operates a total of 40 locations. Out of these, 24 are company-owned, while 16 are franchised units.

What is the total investment required to open a Roy Rogers Restaurants franchise?

The total investment required to open a Roy Rogers Restaurants franchise ranges from $755,000 to $1,581,000.

What are the ongoing fees for a Roy Rogers Restaurants franchise?

Roy Rogers Restaurants franchisees are required to pay ongoing fees that include a 5% royalty fee on gross sales and a 1.5% marketing fee on gross sales. These fees support the brand’s continued operations, growth, and national advertising efforts while providing franchisees with access to established systems and marketing resources.

What are the financial requirements to become a Roy Rogers Restaurants franchisee?

To become a Roy Rogers Restaurants franchisee, you need a minimum net worth of $1,000,000, which includes at least $500,000 in liquid assets.

How much can a Roy Rogers Restaurants franchise owner expect to earn?

The average gross sales for a Roy Rogers Restaurants franchise are approximately $1.75 million per location. Assuming a 15% operating profit margin, $1.75 million yearly revenue can result in $263,000 EBITDA annually.

Who owns Roy Rogers Restaurants?

The franchise is owned by Plamondon Companies, a family-operated business led by Pete Plamondon Jr. and Jim Plamondon, who acquired Roy Rogers Restaurants in 2002 and continue to oversee its operations and growth.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.