Playful Pack Franchise FDD, Profits & Costs (2025)
Playful Pack is a fast-growing dog daycare and boarding franchise that started in 2019 in the Washington, D.C. region and now operates from its headquarters in Virginia. The brand expanded into franchising in 2023, bringing a fresh, modern take on pet care by creating safe, social, and spotless environments where dogs can thrive.
The franchise offers multiple services tailored to dogs and their owners, including daytime play, overnight stays, self-wash options, and select grooming. Each center typically ranges from 3,000 to 3,500 square feet, designed with open play zones, safety as a top priority, and live webcams so owners can check in on their pets anytime.
What truly distinguishes Playful Pack is its focus on making every day exciting for dogs. With engaging “Play-tivities” like bubble play, story sessions, and themed photo opportunities, dogs enjoy more than just care—they enjoy enrichment.
Initial Investment
How much does it cost to start a Playful Pack franchise? It costs on average between $336,000 – $439,000 to start a Playful Pack franchised center.
This includes expenses for build-out, play equipment, technology, and initial operating funds. The total investment varies based on several factors, such as the size of the facility, the market location, and whether the franchisee leases or owns the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Security Deposit and Lease-Related Payments – 3 Months | $30,000 – $40,000 |
| Utilities – Deposit | $500 – $1,000 |
| Leasehold Improvements | $125,000 – $205,000 |
| Initial Training Expenses | $1,500 – $3,000 |
| Business License and Permits | $250 – $1,500 |
| Insurance Premiums – 3 Months | $2,000 – $2,500 |
| Initial Inventory | $3,000 – $4,000 |
| Computer System, Cameras, Internet/Phone and Security | $11,000 – $12,000 |
| Furniture, Fixtures, Equipment, and Signage | $25,000 – $30,000 |
| Initial Marketing Spend | $10,000 |
| Professional Fees | $3,000 – $5,000 |
| Additional Funds – 3 Months | $65,000 |
| Total Estimated Initial Investment | $336,250 – $439,000 |
Playful Pack Franchise Disclosure Document
Frequently Asked Questions
How many Playful Pack locations are there?
As of the most recent data, Playful Pack operates 8 company-owned locations and currently has no franchised locations.
What is the total investment required to open a Playful Pack franchise?
The total investment required to open a Playful Pack franchise ranges from $336,000 to $439,000.
What are the ongoing fees for a Playful Pack?
Playful Pack requires franchisees to pay a royalty fee of 6% of gross sales, plus a marketing (or fund contribution) fee of 1% of gross sales on an ongoing basis.
Who owns Playful Pack?
The Playful Pack franchise is owned by Playful Pack Franchising, LLC, which oversees the brand’s expansion and franchise operations.
Disclaimer
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