Pinot’s Palette Franchise FDD, Profits & Costs (2025)
Pinot’s Palette is a well-known franchise in the “paint and sip” industry, where guests enjoy step-by-step art lessons paired with wine and cocktails. The studios provide a relaxed and creative atmosphere where participants can paint their own canvases while socializing with friends, family, or coworkers.
Depending on state and local laws, some studios allow guests to bring their own beverages, while others offer drinks on-site. This combination of art instruction and entertainment has made the brand a favorite choice for date nights, girls’ outings, team-building sessions, and private celebrations.
The company was launched in 2009 in Houston, Texas, by founders Craig Ceccanti, Beth Willis, and Charles Willis. Originally operating under the name “Pinot and Picasso,” the brand rebranded as Pinot’s Palette in 2010. Its headquarters remain in the Houston area, where the leadership team continues to support steady growth and franchise development.
Franchising began in 2010, with the first location opening in Katy, Texas. The concept quickly took off, becoming one of the fastest-growing paint-and-sip franchises in the United States. In 2015, Pinot’s Palette extended its reach internationally with its first Canadian studio.
Initial Investment
How much does it cost to start a Pinot’s Palette franchise? It costs on average between $101,000 – $251,000 to start a Pinot’s Palette franchised facility.
This includes expenses for studio build-out, art supplies, furniture, fixtures, and other equipment, as well as initial working capital to cover operating costs. The total investment varies based on factors such as the size and design of the studio, the local market, and whether the franchisee leases or owns the property.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $30,000 |
| Business Licenses & Permits | $500 – $3,500 |
| Leasehold Improvements | $12,000 – $75,000 |
| Bar Build-Out | $0 – $9,800 |
| Fixtures, Furnishings & Equipment | $20,000 – $40,000 |
| External Signage | $5,000 – $11,000 |
| Computer System | $4,516 – $5,399 |
| Architect/Engineering Fees | $2,000 – $10,000 |
| Rent, Security Deposits and Utility Deposits | $4,500 – $10,500 |
| Other Professional Fees | $550 – $3,000 |
| Insurance Deposit | $800 – $1,900 |
| Initial Inventory of General and Art Supplies | $4,500 – $15,500 |
| Training Expenses | $100 – $2,000 |
| Grand Opening Advertising | $8,000 |
| Additional Funds (for the initial 3 months of operations) | $9,000 – $25,000 |
| Total Estimated Initial Investment | $101,466 – $250,599 |
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Frequently Asked Questions
How many Pinot’s Palette locations are there?
As of the latest data I could find, Pinot’s Palette has 72 franchised locations.
What is the total investment required to open a Pinot’s Palette franchise?
The total investment required to open a Pinot’s Palette franchise ranges from $101,000 to $251,000.
What are the ongoing fees for a Pinot’s Palette franchise?
Franchisees of Pinot’s Palette are required to pay a royalty fee of 6% of their gross or “NAT” sales on a continuing basis. In addition, there is a marketing/advertising fee of 2% of sales, which goes toward brand-wide promotions, local marketing support, and system-level advertising efforts
Who owns Pinot’s Palette?
The Pinot’s Palette franchise is owned by Franchise Growth, LLC, a Houston-based company that oversees the brand’s operations and franchise development.
Disclaimer
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