Pandora Franchise FDD, Profits & Costs (2025)
Pandora is a globally recognized jewelry company that traces its roots back to 1982, when Per and Winnie Enevoldsen opened a small shop in Copenhagen, Denmark. What began as a family-run business transformed into an international brand after the company shifted its production to Thailand in 1989 and introduced original designs to the market.
Today, Pandora’s headquarters remain in Copenhagen, but its presence spans worldwide, making it one of the most prominent names in the affordable luxury jewelry segment. The company officially launched its franchise program in 2010 through Pandora Franchising LLC, fueling rapid expansion across North America, Europe, and Asia.
The brand offers a wide selection of jewelry, including charm bracelets, rings, necklaces, earrings, and even lab-grown diamond pieces. Among these, its iconic customizable charm bracelets stand out, giving customers the opportunity to design pieces that reflect their personal style.
Pandora’s strength lies in its ability to deliver luxury-inspired jewelry at accessible price points. Combined with its consistent store aesthetics, global brand recognition, and innovative patented charm bracelet concept, Pandora continues to differentiate itself as a leader in the jewelry industry.
Initial Investment
How much does it cost to start a Pandora franchise? It costs on average between $1,330,000 – $2,116,000 to start a Pandora franchised studio.
This includes costs for store build-out, display fixtures, inventory, and initial operating expenses. The total investment varies depending on factors such as the boutique’s size, the market location, and whether the franchisee decides to lease or purchase the retail space.
| Type of Expenditure | Amount |
|---|---|
| Leasehold Improvements | $340,000 to $717,000 |
| Design Fees | $13,000 to $36,000 |
| Fixtures | $72,000 to $144,000 |
| Lighting and Flooring | $33,000 to $51,000 |
| Display Accessories | $18,000 to $20,000 |
| Fixture Installation and Shipping Costs | $12,000 to $25,000 |
| Custom Signage | $22,000 to $33,000 |
| Training Attendance Costs and Expenses | $5,000 to $15,000 |
| Initial Inventory | $350,000 to $500,000 |
| Computer System, Network Infrastructure and POS | $36,000 to $40,000 |
| Pre/Grand Opening Marketing | $10,000 to $25,000 |
| Professional Fees | $5,000 to $10,000 |
| Lease Payments – 3 Months | $15,000 to $75,000 |
| Insurance Premiums | $5,000 to $10,000 |
| Additional Funds – 3 Months | $25,000 to $50,000 |
| TOTAL | $1,330,000 to $2,116,000 |
Average Revenue (AUV)
How much revenue can you make with a Pandora franchise? A Pandora franchised location makes on average $23,556,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Pandora locations are there?
As of the latest data, Pandora operates a total of 420 locations in the U.S. This includes 150 franchised stores and 270 company-owned.
What is the total investment required to open a Pandora franchise?
The total investment required to open a Pandora franchise ranges from $1,330,000 to $2,116,000.
What are the ongoing fees for a Pandora franchise?
Pandora franchisees are required to contribute 3% of monthly gross sales to the brand’s marketing fund, which supports national and regional advertising campaigns. In addition, franchisees must spend at least 4% of gross sales annually on local advertising efforts, with the franchisor reserving the right to increase this requirement up to 6% with prior notice.
What are the financial requirements to become a Pandora franchisee?
To become a Pandora franchisee, you need a minimum net worth of $500,000 and at least $100,000 in liquid capital. These requirements ensure that franchisees have the financial capacity to cover start-up costs and sustain operations.
How much can a Pandora franchise owner expect to earn?
The average gross sales for a Pandora franchise are approximately $23.56 million per location. Assuming a 15% operating profit margin, $23.56 million yearly revenue can result in $3,534,000 EBITDA annually.
Who owns Pandora?
The franchise is owned by Pandora A/S, a Danish jewelry company headquartered in Copenhagen, Denmark.
Disclaimer
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