Natural Life Franchise FDD, Profits & Costs (2025)
Natural Life is a distinctive franchise brand known for its colorful mix of home décor, accessories, and gift items. Established in 1996 in Ponte Vedra Beach, Florida, the company was built on a vision of offering customers creative and uplifting products that add charm and personality to everyday living spaces.
Today, Natural Life operates from its headquarters in Jacksonville, Florida, and has steadily grown its presence nationwide. The brand’s reputation has been shaped by a focus on originality, quality, and designs that inspire joy.
In 2015, Natural Life opened its doors to franchising, creating new opportunities for entrepreneurs to be part of its expansion. Its wide product range includes bohemian-inspired décor, casual apparel, and meaningful gifts that stand out for their playful yet heartfelt style.
The franchise distinguishes itself in the market through its dedication to spreading positivity, its strong sense of community, and its ongoing commitment to environmentally conscious practices.
Initial Investment
How much does it cost to start a Natural Life franchise? It costs on average between $192,000 – $307,000 to start a Natural Life franchised facility.
This includes costs for store build-out, fixtures, equipment, inventory, and initial operating expenses. The total investment varies based on factors such as the size of the retail location, market conditions, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $40,000 |
| Opening Inventory | $60,000 – $75,000 |
| Design Fee | $2,500 |
| Real Estate/Rent | – |
| Lease and Utility Deposits and Fees | $10,000 – $15,000 |
| Construction Costs/Leasehold Improvements | $27,500 – $62,500 |
| Furniture, Fixtures and Equipment | $15,000 – $25,000 |
| Insurance | $1,500 – $2,000 |
| Grand Opening | $13,000 – $19,000 |
| POS System | $1,000 – $1,500 |
| Professional Fees | $2,000 – $5,000 |
| Signage | $3,900 – $8,000 |
| Vinyl Window Graphics | $500 – $1,200 |
| Training | $2,000 – $5,000 |
| Office Equipment | $2,000 – $4,000 |
| Permits, Licenses and Utilities | $1,000 – $2,000 |
| License Fees (music, loyalty, gift card, digital menu) | $930 – $1,000 |
| Additional Funds – initial period | $3,000 – $15,000 |
| Preopening Wages | $7,000 – $25,000 |
| Estimated Total Range | $191,930 – $306,500 |
Average Revenue (AUV)
How much revenue can you make with a Natural Life franchise? A Natural Life franchised business makes on average $260,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Natural Life locations are there?
As of the latest data, Natural Life has 6 company-owned locations and 13 franchised locations, with additional units in development.
What is the total investment required to open a Natural Life franchise?
The total investment required to open a Natural Life franchise ranges from $192,000 to $307,000.
What are the ongoing fees for a Natural Life franchise?
A Natural Life franchise requires ongoing fees that include a royalty fee of 5% of gross sales and a marketing fee of 2% of gross sales. These fees support the franchisor’s continued operations, brand development, and national advertising efforts while helping franchisees benefit from shared marketing campaigns and resources.
What are the financial requirements to become a Natural Life franchisee?
To qualify financially to become a Natural Life franchisee, you must have a minimum net worth of $300,000 to $500,000, and liquid capital (cash on hand) of $75,000 to $100,000.
How much can a Natural Life franchise owner expect to earn?
The average gross sales for a Natural Life franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.
Who owns Natural Life?
The Natural Life franchise is owned by Patti Hughes, who founded the brand in 1996 and continues to lead its growth and creative direction.
Disclaimer
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