Mossy Oak Properties Franchise FDD, Profits & Costs (2025)
Mossy Oak Properties is a real estate franchise specializing in rural land, launched in 2001 in Livingston, Alabama, by Toxey Haas and Chris Hawley. It was created as part of the Mossy Oak brand, a name that carries strong recognition in the outdoor and hunting world. Today, the company’s headquarters are located in West Point, Mississippi.
The franchise model was introduced in 2002, allowing independent land brokerages to operate under the Mossy Oak name. Since then, the network has grown to cover more than 30 states across the country and now includes over 600 dedicated land specialists.
Each office is locally owned and operated, with a focus on guiding clients through the purchase and sale of rural, recreational, hunting, timber, waterfront, and agricultural properties.
What makes Mossy Oak Properties stand out is its strong connection to the outdoor community, unmatched brand awareness, and marketing strategies designed specifically for rural land transactions.
Initial Investment
How much does it cost to start a Mossy Oak Properties franchise? It costs on average between $20,000 – $72,000 to start a Mossy Oak Properties franchised facility.
This includes expenses related to office setup, furnishings, technology, licensing, and initial working capital. The total investment will vary depending on factors such as the size of the office, the market location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $5,000 – $15,000 |
| Advertising Campaign (MOPAC) | $0 |
| Other Advertising | $0 – $3,000 |
| Office Set-up / Improvements | $2,500 – $10,000 |
| Signs | $1,000 – $5,000 |
| Furniture Fixtures and Equipment | $3,250 – $11,750 |
| Inventory and Supplies | $200 – $2,000 |
| Training | $500 – $3,500 |
| Insurance | $300 – $2,000 |
| Miscellaneous Opening Cost | $2,500 – $5,000 |
| Additional Funds (3 months) | $5,000 – $15,000 |
| Total Estimated Initial Investment | $20,250 – $72,250 |
Average Revenue (AUV)
How much revenue can you make with a Mossy Oak Properties franchise? A Mossy Oak Properties franchised business makes on average $706,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Mossy Oak Properties locations are there?
As of the most recent data, the brand has 87 franchised offices across the United States, supported by a network of more than 600 land specialists.
What is the total investment required to open a Mossy Oak Properties franchise?
The total investment required to open a Mossy Oak Properties franchise ranges from $20,000 to $72,000.
What are the ongoing fees for a Mossy Oak Properties franchise?
Mossy Oak Properties franchisees pay a 5% royalty fee on gross commissions and a 1% marketing fee on gross commissions for national advertising.
What are the financial requirements to become a Mossy Oak Properties franchisee?
To qualify as a Mossy Oak Properties franchisee, candidates are generally expected to have a minimum net worth of $100,000 and at least $50,000 in liquid capital.
How much can a Mossy Oak Properties franchise owner expect to earn?
The average gross sales for a Mossy Oak Properties franchise are approximately $0.71 million per location. Assuming a 15% operating profit margin, $0.71 million yearly revenue can result in $107,000 EBITDA annually.
Who owns Mossy Oak Properties?
Mossy Oak Properties franchise is owned by Haas Outdoors, Inc., the parent company of the Mossy Oak brand founded by Toxey Haas.
Disclaimer
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