Mood Media Franchise FDD, Profits & Costs (2025)
Mood Media is recognized as a global leader in experiential media, delivering comprehensive solutions that include background music, digital signage, scent marketing, and audiovisual installations.
The company traces its origins back to 2004, when it was founded as Fluid Music Canada, before adopting the Mood Media name in 2010.
Based in Austin, Texas, Mood Media expanded its reach by acquiring Muzak in 1998, a move that brought with it an established franchise network.
Through this model, the brand provides an array of services such as curated music programs, on-hold messaging, scent branding, and visual display technologies, all tailored to improve customer engagement.
Initial Investment
How much does it cost to start a Mood Media franchise? It costs on average between $3,000 – $5,000 to start a Mood Media franchised business.
This includes expenses for equipment, technology systems, marketing materials, and initial operating costs. The total investment can vary based on factors such as the size of the territory, the services offered, and whether the franchisee leases or purchases necessary office space or storage facilities.
| Type of Expenditure | Amount |
|---|---|
| Inventory and Equipment Licensed Services | $3,000 – $5,000 |
| Total | $3,000 – $5,000 |
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Frequently Asked Questions
How many Mood Media locations are there?
As of the latest data, Mood Media operates a network that includes 70 franchised locations and 3 company-owned locations.
What is the total investment required to open a Mood Media franchise?
The total investment required to open a Mood Media franchise ranges from $3,000 to $5,000.
What are the ongoing fees for a Mood Media franchise?
Mood Media franchisees are required to pay a 20% royalty fee on their revenue. In addition to royalties, franchisees also contribute marketing and advertising fees, which are allocated to brand development, promotional campaigns, and marketing resources that support both local and national exposure.
Who owns Mood Media?
Mood Media is owned by the private equity firm Vector Capital.
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