Mainstream Boutique Franchise FDD, Profits & Costs (2025)
Mainstream Boutique is a fashion and accessories franchise dedicated to women’s apparel. The brand was launched in 1991 in Minnesota by Marie DeNicola, who initially operated the business as a direct-sales venture from her own home.
Today, the company is based in Minneapolis, Minnesota, and has grown steadily thanks to its distinctive approach to retail. By 1998, Mainstream Boutique transitioned into franchising, opening its first location that same year.
Each boutique carries a thoughtfully chosen collection of women’s apparel, jewelry, and accessories, including the brand’s exclusive “Mac and Me” private label line.
Initial Investment
How much does it cost to start a Mainstream Boutique franchise? It costs on average between $198,000 – $361,000 to start a Mainstream Boutique franchised store.
This includes expenses for store build-out, fixtures and equipment, opening inventory, and working capital for initial operations. The total investment can vary based on several factors, such as the size and layout of the boutique, the market location, and whether the franchisee leases or purchases the retail space.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee | $20,000 – $40,000 |
| Initial Inventory | $30,000 – $45,000 |
| Leasehold Improvements and Store Design | $55,000 – $100,000 |
| Construction Documents | $3,800 – $9,000 |
| Construction Coordinator Services | $1,000 – $5,250 |
| Signage | $10,000 – $25,000 |
| Real Estate Deposits | $3,000 – $6,000 |
| Travel and Living Expenses During Training | $1,000 – $2,500 |
| POS System, Computer Hardware and Software | $5,000 – $8,600 |
| Furniture, Fixtures, Equipment, and Retail Supplies | $25,000 – $38,000 |
| Professional Services & Legal Review | $1,400 – $6,000 |
| Grand Opening Advertising | $3,000 – $6,000 |
| Additional Funds – Working Capital | $40,000 – $70,000 |
| Total | $198,200 – $361,350 |
Average Revenue (AUV)
How much revenue can you make with a Mainstream Boutique franchise? A Mainstream Boutique franchised business makes on average $457,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Mainstream Boutique locations are there?
As of the latest data, Mainstream Boutique operates 64 franchise boutiques and 3 company units across 24 states.
What is the total investment required to open a Mainstream Boutique franchise?
The total investment required to open a Mainstream Boutique franchise ranges from $198,000 to $361,000.
What are the ongoing fees for a Mainstream Boutique franchise?
A Mainstream Boutique franchisee pays an ongoing royalty fee of 7.5% of net sales. In addition, franchisees contribute 0.5% of net sales to the brand’s advertising fund and are required to spend about 3% of net sales on local marketing efforts.
What are the financial requirements to become a Mainstream Boutique franchisee?
To become a Mainstream Boutique franchisee, you need a minimum net worth of $300,000 and at least $80,000 in liquid capital.
How much can a Mainstream Boutique franchise owner expect to earn?
The average gross sales for a Mainstream Boutique franchise are approximately $0.46 million per location. Assuming a 15% operating profit margin, $0.46 million yearly revenue can result in $69,000 EBITDA annually.
Who owns Mainstream Boutique?
The Mainstream Boutique franchise is owned by founder Marie DeNicola.
Disclaimer
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