Lawn Pride Franchise FDD, Profits & Costs (2025)
Lawn Pride is a lawn care franchise specializing in premium treatments such as fertilization and weed control. The business was originally founded in 1993 by Andrew Neher in Indianapolis, Indiana, during his time at Ball State University.
By 1996, the company had opened its first dedicated facility, and in 2014, it relocated its headquarters to Johnson Road in Indianapolis. A major milestone came in 2022 when Lawn Pride was acquired by Neighborly, the largest home services franchisor in the world. The following year, in 2023, the brand officially entered the franchise market.
Based in Indianapolis, Lawn Pride operates with a recurring revenue model built around its signature 7-step program. This system includes fertilization, weed control, aeration, pest management, grub prevention, and tree and shrub care, creating consistent customer demand.
Unlike many traditional lawn care companies, Lawn Pride does not provide mowing or landscaping services. Instead, it concentrates exclusively on high-margin, treatment-based services, simplifying daily operations while maximizing profitability for franchise owners.
Initial Investment
How much does it cost to start a Lawn Pride franchise? It costs on average between $141,000 – $244,000 to start a Lawn Pride franchised facility.
This includes expenses for equipment, vehicles, technology, and initial operating needs. The total investment varies based on factors such as the territory size, local market conditions, and whether the franchisee chooses to lease or purchase equipment and vehicles.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,050 to $62,300 |
| Software Set-Up Fee | $1,920 |
| Initial Marketing Spend | $10,000 to $15,000 |
| Real Property Lease | $0 to $2,000 |
| Furnishings, Signage & Fixtures | $0 to $1,500 |
| Vehicle | $2,920 to $3,020 |
| Tools, Equipment, Products, Uniforms & Supplies | $1,950 to $2,600 |
| Initial Training | $100 to $2,000 |
| Inventory | $500 to $1,000 |
| Insurance | $1,050 to $2,250 |
| Business and Professional Advisors | $0 to $1,000 |
| Deposits, Permits and Licenses | $100 to $500 |
| Computer, Internet Devices, Phones, Tablet, Software Setup | $925 to $2,500 |
| Additional Funds for 3 months | $81,700 to $146,120 |
| Totals | $141,215 to $243,710 |
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Frequently Asked Questions
How many Lawn Pride locations are there?
As of the latest available data, Lawn Pride has more than 35 franchised units and 1 company-owned unit
What is the total investment required to open a Lawn Pride franchise?
The total investment required to open a Lawn Pride franchise ranges from $141,000 to $244,000.
What are the ongoing fees for a Lawn Pride franchise?
Lawn Pride franchisees must pay an 8% royalty fee plus a 2% marketing/advertising fee (on gross sales) as ongoing obligations.
What are the financial requirements to become a Lawn Pride franchisee?
To become a Lawn Pride franchisee, you need a minimum net worth of $250,000 and at least $50,000 in liquid capital.
Who owns Lawn Pride?
The franchise is owned by Neighborly, the world’s largest home services franchisor, which acquired Lawn Pride in 2022.
Disclaimer
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