LakePlace.com Franchise FDD, Profits & Costs (2025)
LakePlace.com is a real estate franchise that specializes in lakeshore and waterfront properties. The brand was originally launched in 2003 as an online classifieds platform, but by 2010 it had expanded into a full-service brokerage. Based in Bloomington, Minnesota, it continues to operate under the Dane Arthur Real Estate Agency group.
The franchise opportunity was introduced in 2015, starting with two locations in northern Wisconsin. Entrepreneurs who join the system benefit from exposure on one of the Midwest’s leading platforms for lake property, which attracts thousands of visitors every day.
LakePlace.com offices handle a diverse range of transactions, including everything from simple lots and family cabins to high-end waterfront estates. Franchise owners and their agents leverage proprietary MLS resources, strong digital marketing tools, and deep local expertise to deliver client-focused service.
Initial Investment
How much does it cost to start a LakePlace.com franchise? It costs on average between $51,000 – $115,000 to start a LakePlace.com franchised business.
This includes costs related to office space, furnishings, technology systems, and initial business operations. The total investment will vary based on factors such as the size and location of the office, the local real estate market, and whether the franchisee opts to lease or purchase the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $10,000 |
| Rent and Security Deposit | $2,500 to $7,500 |
| Furniture | $5,000 to $20,000 |
| Signs | $4,000 to $15,000 |
| Computer System | $2,000 to $3,000 |
| Utility Deposits and Fees | $1,000 to $1,500 |
| Equipment and Fixtures | $2,500 to $10,000 |
| Inventory | $300 to $1,000 |
| Training-Related Expenses | $200 to $1,000 |
| Insurance | $300 to $500 |
| Business Licenses | $500 to $1,000 |
| Pre-Opening Advertising | $500 to $1,000 |
| Professional Services | $2,000 to $8,000 |
| Additional Funds – 4 months | $20,000 to $35,000 |
| Total | $50,800 to $114,500 |
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Frequently Asked Questions
How many LakePlace.com locations are there?
As of the most recent data, LakePlace.com operates a total of 16 locations. Out of these, 6 are franchised units while 10 are company-owned.
What is the total investment required to open a LakePlace.com franchise?
The total investment required to open a LakePlace.com franchise ranges from $51,000 to $115,000.
What are the ongoing fees for a LakePlace.com franchise?
LakePlace.com franchisees are required to pay an ongoing royalty fee that ranges between 8% and 10% of gross sales, depending on the source. At present, there is no separate marketing or advertising fee specified for this franchise.
What are the financial requirements to become a LakePlace.com franchisee?
To become a LakePlace.com franchisee, the minimum financial qualifications are a net worth of $125,000 and liquid capital of $49,000.
Who owns LakePlace.com?
The LakePlace.com franchise is owned by LakePlace.com, Inc., a company that operates and franchises real estate brokerage offices specializing in lakefront properties and recreational real estate.
Disclaimer
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