Help-U-Sell Franchise FDD, Profits & Costs (2025)
Help-U-Sell Real Estate was founded in 1976 by Don Taylor and quickly gained recognition for disrupting the traditional real estate model. Instead of relying on percentage-based commissions, the company introduced a flat-fee system that reshaped how homeowners approach selling their properties.
This model gives sellers the flexibility to choose only the services they need while often saving thousands of dollars compared to standard brokerage fees. By prioritizing transparency and consumer choice, Help-U-Sell created a more cost-effective alternative for people navigating the housing market.
The company, headquartered at 240 N. Washington Blvd., #200, Sarasota, FL 34236, launched its franchising program in 1978. Since then, it has grown into a nationwide brand, with local offices offering complete real estate solutions. These include home listings, buyer support, and professional guidance to ensure smooth transactions from start to finish.
What makes Help-U-Sell unique is its dedication to full-service real estate at a set fee. Unlike conventional brokers who calculate commissions as a percentage of the sale price, the brand provides a clear, upfront menu of services for a fixed amount, giving clients both cost control and peace of mind.
Initial Investment
How much does it cost to start a Help-U-Sell franchise? It costs on average between $30,000 – $68,000 to start a Help-U-Sell franchised facility.
This includes expenses such as office setup, technology systems, marketing materials, and initial working capital. The total investment can vary based on factors like the office location, local market conditions, and whether the franchisee decides to lease or purchase the office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $17,750 |
| Lease Costs and Leasehold Improvements | $0 – $10,000 |
| Initial Marketing Campaign, Forms and Stationery | $500 – $3,000 |
| Office Equipment, Furnishings and Computer Hardware and Software | $1,000 – $8,000 |
| Signs | $0 – $5,000 |
| Initial Training – Travel & Living Expenses | $0 |
| Legal and Accounting Fees | $500 – $2,500 |
| Licenses, Dues & Deposits | $1,200 – $2,400 |
| Insurance Premiums | $1,200 – $2,500 |
| Target Marketing (3 Months) | $4,500 – $9,000 |
| Additional Funds (3 Months) | $3,000 – $7,500 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $29,650 – $67,650 |
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Frequently Asked Questions
How many Help-U-Sell locations are there?
As of the latest publicly available information, Help-U-Sell has 40 franchised and one company location across 19 U.S. states.
What is the total investment required to open a Help-U-Sell franchise?
The total investment required to open a Help-U-Sell franchise ranges from $30,000 to $68,000.
What are the ongoing fees for a Help-U-Sell franchise?
Help-U-Sell franchisees are required to pay a royalty fee of 6% of gross revenue on an ongoing basis. In addition to this, franchisees contribute to marketing and advertising through an ad fund, which is typically set at around 10% of revenue.
Who owns Help-U-Sell?
Help-U-Sell franchise is owned by Infinium Realty Group, Inc., which does business as Help-U-Sell Real Estate.
Disclaimer
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