Hello Sugar Franchise FDD, Profits & Costs (2025)
Hello Sugar is a modern hair removal franchise that blends technology with beauty services. Established in 2015 in Mesa, Arizona, the brand now operates from its headquarters at 151 N Centennial Way in Mesa. After launching its franchise program in 2021, Hello Sugar has grown quickly, reaching more than 130 locations nationwide.
The brand focuses on providing a range of hair removal options, including waxing, sugaring, and laser treatments. By tailoring each service to the client’s preferences and comfort, Hello Sugar has built a reputation for delivering flexible, high-quality results in the expanding beauty market.
A key differentiator for Hello Sugar is its strong use of technology. From automated check-ins to AI-driven performance dashboards and a centralized marketing platform, the franchise leverages innovation to simplify daily operations and attract new clients more efficiently.
Initial Investment
How much does it cost to start a Hello Sugar franchise? It costs on average between $91,000 – $736,000 to start a Hello Sugar franchised facility.
This includes expenses for build-out, salon equipment, supplies, and initial operating costs. The total investment can vary based on factors such as the size of the salon, the market location, and whether the franchisee leases or owns the space. Hello Sugar offers 2 types of franchises:
| Type of Expenditure | Amount |
|---|---|
| Hello Sugar Suite Franchise | $90,984 – $127,914 |
| Hello Sugar Flagship Franchise | $266,042 – $736,250 |
We are summarizing below the main costs associated with opening a Hello Sugar flagship franchise. For more information on costs required to start a Hello Sugar franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Furniture, Fixtures and Equipment | $21,630 – $33,479 |
| Laser Equipment (Optional) | $0 – $6,000 |
| Build-Out Costs | $93,349 – $377,662 |
| Miscellaneous | $500 – $21,363 |
| Contractor | $11,255 – $45,319 |
| Initial Inventory | $28,074 – $48,668 |
| Rent | $8,000 – $27,000 |
| Software Fees (3 Months) | $2,609 – $4,734 |
| Grand Opening Advertising | $5,000 – $10,000 |
| Insurance | $1,400 – $7,000 |
| Training Expenses | $13,200 – $15,000 |
| Building Signage | $6,500 – $8,500 |
| Professional Fees | $1,500 – $4,000 |
| Business Management System | $0 – $7,500 |
| Construction Management | $0 – $15,000 |
| Design/Architecture/Engineering | $8,000 – $15,000 |
| Permit Management | $0 – $4,000 |
| Site Survey | $0 – $6,000 |
| Additional Funds (3 Months) | $15,000 – $30,000 |
| Total | $266,042 – $736,250 |
Average Revenue (AUV)
How much revenue can you make with a Hello Sugar franchise? A Hello Sugar franchised location makes on average $245,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Hello Sugar locations are there?
As of the latest data, Hello Sugar operates a total of 90 locations across the United States.
What is the total investment required to open a Hello Sugar franchise?
The total investment required to open a Hello Sugar franchise ranges from $91,000 to $736,000.
What are the ongoing fees for a Hello Sugar franchise?
Hello Sugar franchisees pay a royalty fee of 6% on gross revenue. In addition, they contribute to marketing through a 1% brand fund fee and a per-appointment advertising fee of $7.50 for each first-time completed appointment.
What are the financial requirements to become a Hello Sugar franchisee?
To qualify as a Hello Sugar franchisee, you must have at least $150,000 in liquid capital and a minimum net worth of $500,000.
How much can a Hello Sugar franchise owner expect to earn?
The average gross sales for a Hello Sugar franchise are approximately $0.25 million per location. Assuming a 15% operating profit margin, $0.25 million yearly revenue can result in $38,000 EBITDA annually.
Who owns Hello Sugar?
The Hello Sugar franchise is owned by founders James and Emily Darsie, who launched the brand in 2015 in Mesa, Arizona and continue to lead its growth and operations.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
