FURRY LAND Franchise FDD, Profits & Costs (2025)
FURRY LAND Mobile Pet Grooming was established in 2021 in Las Vegas and quickly gained recognition for its innovative approach to pet care. That same year, the brand was acquired by Phoenix Franchise Brands and reincorporated in Delaware.
Today, the company operates out of its headquarters in Livonia, Michigan, and began offering franchise opportunities in February 2022. The concept was designed to deliver professional, stress-free grooming right at pet owners’ doorsteps.
The franchise specializes in mobile grooming for both dogs and cats. Each van is fully outfitted with professional-grade equipment, allowing groomers to provide services such as baths, nail care, ear cleaning, de-shedding treatments, and hand blow-drying. All services are cage-free, creating a more relaxed and enjoyable grooming experience for pets while also giving owners added convenience.
FURRY LAND stands out in the pet grooming industry by prioritizing comfort and accessibility. Instead of requiring owners to transport their pets to a salon, the mobile service eliminates travel stress and long waits.
Initial Investment
How much does it cost to start a FURRY LAND franchise? It costs on average between $134,000 – $304,000 to start a FURRY LAND franchised facility.
This includes expenses for grooming vans, professional equipment, initial supplies, and early operating costs. The total investment varies based on factors such as the territory selected, the size and customization of the mobile grooming unit, and other local business expenses.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $62,500 to $185,000 |
| Rent | — |
| Initial Grooming Vehicle and Upfit | $11,000 to $40,000 |
| Technology and Office Equipment | $1,500 to $5,000 |
| Initial Local Advertising Requirement | $6,000 to $9,000 |
| Insurance | $3,500 to $4,500 |
| Professional Fees | $1,500 to $2,500 |
| Licenses/Bonds | $500 to $1,000 |
| Out-of-Pocket Training Expenses | $3,000 to $4,700 |
| Mogo Fee (3 months) | $477 |
| Ongoing Local Advertising (3 months) | $9,000 to $12,000 |
| Additional Funds (first three months) | $35,000 to $40,000 |
| Total | $133,977 to $304,177 |
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Frequently Asked Questions
How many FURRY LAND locations are there?
According to the latest data, Furry Land has a total of 72 units in operation, of which 71 are franchised units and 1 is corporate-owned.
What is the total investment required to open a FURRY LAND franchise?
The total investment required to open a FURRY LAND franchise ranges from $134,000 to $304,000.
What are the ongoing fees for a FURRY LAND franchise?
A Furry Land franchise requires franchisees to pay a royalty fee of 6% of gross sales, which is due on an ongoing basis as part of the franchise agreement. In addition, franchisees must contribute to the system’s marketing efforts through an advertising fee of 1% of gross sales.
Who owns FURRY LAND?
The Furry Land franchise is owned by Scenthound Franchising, Inc., a pet wellness company that acquired the brand to expand its mobile pet grooming services under its broader pet care platform.
Disclaimer
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