FIRE Fitness Camp Franchise FDD, Profits & Costs (2025)
FIRE Fitness Camp is a results-driven fitness franchise that follows a boot-camp model. It was established in 2014 in Plover, Wisconsin, where the first location opened. The company’s main offices are currently located in Stevens Point, Wisconsin.
The brand began franchising in 2019 through its parent company, FIRE Fitness Affiliation, LLC. Each studio delivers 30-minute, high-intensity group training sessions that combine functional, strength, and cardio exercises.
Members train under the guidance of certified COFE coaches using FIRE’s exclusive Marvelous Motivation system. Sessions include structured circuits, compound exercises, supersets, and live heart-rate monitoring powered by MyZone technology.
FIRE Fitness Camp stands out by offering short, effective workouts paired with a unique motivation system and high-end client experience. This approach has fueled its growth to more than 20 studios, earning it recognition as one of Wisconsin’s fastest-growing fitness franchises.
Initial Investment
How much does it cost to start a FIRE Fitness Camp franchise? It costs on average between $115,000 – $383,000 to start a FIRE Fitness Camp franchised facility.
This includes expenses for facility build-out, fitness equipment, initial supplies, and startup operating costs. The total investment varies based on factors such as the studio’s size, location, local construction rates, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,995 |
| Travel & Living Expenses While Attending Initial Training | $250 – $1,250 |
| Leasehold Improvements | $2,500 – $220,000 |
| Rent & Security Deposit | $3,000 – $9,000 |
| Computer System and Software | $1,895 – $2,995 |
| Furniture, Fixtures and Equipment (includes exercise equipment) | $38,135 – $42,813 |
| Signs | $2,500 – $15,000 |
| Licenses | $200 – $600 |
| Grand Opening Advertising | $1,000 – $5,000 |
| Opening Inventory and Promotional Items | $4,500 – $5,000 |
| Business Insurance (including worker’s compensation) | $600 – $1,200 |
| Additional Funds (3 months) | $10,000 – $30,000 |
| Total | $114,575 – $382,853 |
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Frequently Asked Questions
How many FIRE Fitness Camp locations are there?
According to the latest available information, FIRE Fitness Camp has 25 locations, with 23 of them being franchise-owned.
What is the total investment required to open a FIRE Fitness Camp franchise?
The total investment required to open a FIRE Fitness Camp franchise ranges from $115,000 to $383,000.
What are the ongoing fees for a FIRE Fitness Camp franchise?
FIRE Fitness Camp franchisees pay a royalty fee of 7% of gross revenues. There is no required national marketing or advertising fee.
Who owns FIRE Fitness Camp?
FIRE Fitness Camp is owned by founder and CEO Hans Hartleben.
Disclaimer
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