FIT4MOM Franchise FDD, Profits & Costs (2025)
FIT4MOM is a leading fitness franchise designed specifically for mothers. Established in 2001 in Encinitas, California, the brand is now headquartered in San Diego. Over the years, it has grown into the nation’s largest fitness network dedicated to pre- and postnatal wellness.
Shortly after its launch, FIT4MOM began expanding through franchising, allowing women across the country to bring its programs to their local communities. In 2020, the brand introduced the FIT4MOM On-Demand platform, offering convenient digital access to workouts for busy moms.
The franchise provides a wide variety of fitness programs tailored to every phase of motherhood. Its offerings range from stroller-based workouts and prenatal classes to mom-only training sessions. Popular programs include Stroller Strides, FIT4BABY, and Body Boost, alongside virtual workouts and community-driven events for mothers.
FIT4MOM’s success lies in its focus on empowerment and connection. The brand emphasizes safe exercise, emotional well-being, and support through a strong community. It also highlights inclusivity and flexibility, helping mothers stay active while building meaningful friendships.
Initial Investment
How much does it cost to start a FIT4MOM franchise? It costs on average between $3,000 – $29,000 to start a FIT4MOM franchised facility.
This includes expenses for fitness equipment, studio setup, marketing materials, and initial operating costs. The total investment varies depending on factors such as the location, studio size, and whether the franchisee opts to lease or purchase the facility.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee | $1,995 to $13,395 |
| Real Estate and Improvements | $0 |
| Office Equipment | $0 to $2,000 |
| Exercise Equipment | $200 to $400 |
| Insurance | $500 to $1,500 |
| Business Entity Formation | $0 to $3,000 |
| Business License | $50 to $100 |
| Supplies | $0 to $1,000 |
| Signs | $0 to $250 |
| Advertising | $0 to $1,000 |
| Training and Travel Expenses to Attend Training | $0 to $2,000 |
| Permit and License Fees | $0 to $800 |
| Additional Funds (3 months of operations) | $0 to $3,240 |
| Total | $2,745 to $28,685 |
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Frequently Asked Questions
How many FIT4MOM locations are there?
As of the latest data, FIT4MOM operates nearly 2,000 class locations across the United States, supported by 211 franchise owners.
What is the total investment required to open a FIT4MOM franchise?
The total investment required to open a FIT4MOM franchise ranges from $3,000 to $29,000.
What are the ongoing fees for a FIT4MOM franchise?
FIT4MOM franchise charges a royalty fee of 4% to 5% of gross sales and a marketing or brand fund contribution of up to 3% of gross sales.
Who owns FIT4MOM?
The franchise is owned by Lisa Druxman, who founded FIT4MOM in 2001 and continues to serve as its CEO
Disclaimer
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