Fluffy Fluffy Franchise FDD, Profits & Costs (2025)
Fluffy Fluffy is a modern fast-casual dessert franchise recognized for its soft and airy soufflé pancakes. The concept was created in 2018 in the Greater Toronto Area and operates from its headquarters in Toronto, Ontario, Canada. Its name, inspired by the Japanese phrase “Fuwa Fuwa,” meaning “fluffy fluffy,” reflects the light and delicate texture that defines its signature pancakes.
The brand began franchising in 2020 and has since expanded steadily across international markets. By 2024, Fluffy Fluffy had opened around 30 stores overseas, launched three locations in the United States, and had roughly 20 more in various stages of development. The franchise is operated by Fuwa Labs LLC, with Benson Lau leading business development and growth efforts.
The menu at Fluffy Fluffy centers on Japanese-style soufflé pancakes, blending traditional Japanese dessert techniques with North American pancake culture. Guests can also enjoy specialty drinks and light café items. The franchise distinguishes itself with its ultra-fluffy texture, slow-cooking method, absence of artificial ingredients, and a distinctive East-meets-West dessert experience.
Initial Investment
How much does it cost to start a Fluffy Fluffy franchise? It costs on average between $319,000 – $609,000 to start a Fluffy Fluffy franchised restaurant.
This includes expenses related to construction, equipment, inventory, and initial operating costs necessary to open a Fluffy Fluffy location. The total investment varies depending on several factors, such as the type of store format, its geographic location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Training Expenses | $2,000 – $7,000 |
| Deposits (Lease and Utilities) | $0 – $20,000 |
| Rent (3 Months) | $9,000 – $30,000 |
| Architectural Plans | $8,000 – $15,000 |
| Leasehold Improvements, Construction and/or Remodeling | $150,000 – $250,000 |
| Furniture, Fixtures and Equipment | $40,000 – $100,000 |
| Signage | $5,000 – $15,000 |
| Business Licenses and Permits | $1,500 – $3,000 |
| POS | $1,500 – $3,000 |
| Security Systems | $1,000 – $4,000 |
| Initial Inventory | $15,000 – $25,000 |
| Professional Fees | $3,000 – $5,000 |
| Grand Opening Advertising | $10,000 – $15,000 |
| Grand Opening Support Fee | $2,545 |
| Insurance | $400 – $3,500 |
| Office Supplies | $100 – $2,000 |
| Cleaning Supplies | $100 – $5,000 |
| Warehouse Rental | $0 – $3,500 |
| Additional Funds – 3 Months | $20,000 – $50,000 |
| Total | $319,145 – $608,545 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Fluffy Fluffy locations are there?
As of the latest available data, Fluffy Fluffy has 8 franchised locations in total.
What is the total investment required to open a Fluffy Fluffy franchise?
The total investment required to open a Fluffy Fluffy franchise ranges from $319,000 to $609,000.
What are the ongoing fees for a Fluffy Fluffy franchise?
Fluffy Fluffy franchisees are required to pay a royalty fee of 6% of gross revenues and an advertising/marketing fund contribution of 3% of gross revenues.
Who owns Fluffy Fluffy?
Fluffy Fluffy” franchise is owned by Fuwa Labs LLC.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
