Dealer Specialties Franchise FDD, Profits & Costs (2025)
Dealer Specialties is a vehicle merchandising franchise that has been shaping the automotive marketing landscape since its founding in 1995 in Monroe, Ohio. Operating from its headquarters at 60 Overbrook Drive, Monroe, OH, the company has established itself as a top provider of solutions that help car dealerships enhance their online and on-lot presence.
Its services include vehicle photography and videography, pricing analytics, condition reports, and a variety of marketing tools designed to optimize inventory presentation.
The brand began franchising in 1996, giving entrepreneurs the chance to operate their own businesses under a trusted and proven automotive service brand. Through its franchise network, Dealer Specialties continues to support dealerships with comprehensive merchandising solutions that streamline daily operations.
Franchisees and clients benefit from an extensive suite of offerings, such as 360-degree vehicle walkarounds, C.A.R.Score condition assessments, custom window stickers, and automated marketing features powered by tools like StoryBuilder and advanced background removal technology.
Initial Investment
How much does it cost to start a Dealer Specialties franchise? It costs on average between $18,000 – $45,000 to start a Dealer Specialties franchised business.
This includes expenses related to office setup, equipment, software, and initial operating costs. The total investment varies based on factors such as the size of the territory, local market conditions, and whether the franchisee operates from a home office or a commercial space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $10,000 |
| Travel and Living Expenses While Training | $200 to $1,500 per person |
| Computer, Tablets, Camera, Laser Printer | $3,000 to $5,000 per person |
| Signs | $100 to $200 |
| Misc. Opening Costs | $1,000 to $20,000 |
| Insurance | $1,500 to $3,000 |
| Advertising – 3 months | $100 to $200 |
| Additional Funds – 3 months | $1,500 to $5,000 |
| Total | $17,900 to $44,900 |
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Frequently Asked Questions
How many Dealer Specialties locations are there?
As of the latest data, Dealer Specialties operates 77 locations across the U.S. Out of these, 29 are owned by franchisees.
What is the total investment required to open a Dealer Specialties franchise?
The total investment required to open a Dealer Specialties franchise ranges from $18,000 to $45,000.
What are the ongoing fees for a Dealer Specialties franchise?
Dealer Specialties franchisees are required to pay an ongoing royalty fee of 6% of gross revenues. In addition, franchisees contribute up to 2% of gross revenues toward marketing and advertising efforts, which help support national and local promotional campaigns, digital marketing initiatives, and brand development.
Who owns Dealer Specialties?
Dealer Specialties franchise is owned by Dominion Enterprises, a leading provider of marketing, technology, and data solutions for the automotive, real estate, and employment industries.
Disclaimer
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