Honest Abe Roofing Franchise FDD, Profits & Costs (2025)

Honest Abe Roofing has established itself as a prominent name in the roofing sector since its founding in 2007 by Kevin Newton in Terre Haute, Indiana. What began as a local operation has evolved into a nationwide franchise recognized for delivering dependable service and exceptional workmanship.
Operating from its headquarters in Terre Haute, the brand started franchising to give entrepreneurs the opportunity to enter a thriving home improvement market backed by a trusted and reputable name.
The franchise provides comprehensive roofing solutions, such as installation, repair, and replacement, as well as gutter-related services. Honest Abe Roofing stands out through its dedication to customer care and its use of modern business systems, creating a brand that homeowners view as both reliable and innovative.
Initial Investment
How much does it cost to start a Honest Abe Roofing franchise? It costs on average between $185,000 – $466,000 to start a Honest Abe Roofing franchised business.
This investment covers expenses such as office setup, vehicles, roofing equipment, materials, and early operating costs. The total amount varies based on factors such as the size of the territory, local market conditions, and whether the franchisee chooses to lease or purchase the business premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 – $70,000 |
| Training Expenses | $2,450 to $7,199 |
| Real Estate/Rent | $7,200 to $21,600 |
| Licenses, Permits, and Deposits | $1,375 to $3,050 |
| Real Estate/Building Improvements | $15,000 to $120,000 |
| Furniture, Fixtures, Equipment, and Signage | $15,000 to $50,000 |
| Insurance | $2,000 to $3,000 |
| Professional Fees | $1,500 to $2,750 |
| Uniforms | $1,800 to $2,588 |
| Grand Opening Advertising | $60,000 |
| Vehicle Expenses | $8,700 to $26,154 |
| Additional Funds (3 Months) | $35,000 to $100,000 |
| Total | $185,025 to $466,341 |
Average Revenue (AUV)
How much revenue can you make with a Honest Abe Roofing franchise? A Honest Abe Roofing franchised business makes on average $2,256,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:

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Frequently Asked Questions
How many Honest Abe Roofing locations are there?
As of the most recent information available, Honest Abe Roofing operates approximately 24 locations across the United States.
What is the total investment required to open a Honest Abe Roofing franchise?
The total investment required to open a Honest Abe Roofing franchise ranges from $185,000 to $466,000.
What are the ongoing fees for a Honest Abe Roofing franchise?
Honest Abe Roofing franchisees pay an ongoing royalty fee of 5% of gross sales. In addition, they contribute 2% of gross sales toward marketing and advertising efforts that support national and local brand awareness initiatives.
Who owns Honest Abe Roofing?
The franchise is owned by Honest Abe Roofing Franchise, Inc., a company founded and led by Kevin Newton.
Disclaimer
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