Moxie Salon & Beauty Bar Franchise FDD, Profits & Costs (2025)
The franchise brand Moxie Salon & Beauty Bar® traces its origins to a vision created by twin sisters Jenn and Jamie Dunn, who began by training at the Parisian Beauty Academy in New Jersey and working in top salons in the New York/New Jersey area.
They opened the first Moxie Salon in Ridgewood, New Jersey, with a mission of delivering high-quality hair-care services at accessible prices. The concept evolved into the full-service salon and beauty-bar model now known as Moxie Salon & Beauty Bar. The corporate headquarters operates from Montclair, New Jersey, with a principal business address at 504 Bloomfield Avenue, Montclair, NJ 07042.
Franchising commenced after the founders had refined the brand and service model. According to the company’s own information, the brand was founded (in its current franchising form) around 2014 and had already grown to over 83 units in seven or more states.
Initial Investment
How much does it cost to start a Moxie Salon & Beauty Bar franchise? It costs on average between $226,000 – $464,000 to start a Moxie Salon & Beauty Bar franchised salon.
This includes costs for salon build-out, equipment, furnishings, initial inventory, and operating expenses. The total investment varies based on several factors, such as the size and layout of the salon, its location, and whether the franchisee leases or owns the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,000 |
| Real Estate and Security Deposit (Lease and Utilities) | $2,000 to $12,000 |
| Architect Fees | $3,500 to $10,500 |
| Leasehold Improvements | $45,000 to $165,000 |
| Signature Buildout Package (Furniture, Fixtures, Equipment, Opening Inventory, Signage, Small Equipment / Tech and Products) | $85,000 to $140,000 |
| Computer System, Software, Credit Card Processing Equipment, Training and Support | $2,000 to $3,500 |
| Insurance | $900 to $2,000 |
| Other Supplies | $500 to $1,500 |
| Training Expenses | $0 to $2,500 |
| Opening Advertising Fee | $5,000 |
| Licenses and Permits | $500 to $3,000 |
| Legal and Accounting – Professional Fees | $2,500 to $5,000 |
| Additional Funds (3–6 month period) | $40,000 to $75,000 |
| Total | $225,900 to $464,000 |
Moxie Salon & Beauty Bar Franchise Disclosure Document
Frequently Asked Questions
How many Moxie Salon & Beauty Bar locations are there?
According to the latest data, the Moxie Salon & Beauty Bar system operates 83 units across the United States.
What is the total investment required to open a Moxie Salon & Beauty Bar franchise?
The total investment required to open a Moxie Salon & Beauty Bar franchise ranges from $226,000 to $464,000.
What are the ongoing fees for a Moxie Salon & Beauty Bar franchise?
Moxie Salon & Beauty Bar franchisees pay an ongoing royalty fee of 6% of gross revenue. They also contribute 2% of gross revenue toward the brand’s national advertising and marketing fund, which supports system-wide promotions, digital campaigns, and brand development initiatives.
Who owns Moxie Salon & Beauty Bar?
The franchise is owned by sisters Jenn Dunn and Jamie Dunn along with their uncle Victor Olivetti, operating through Moxie BBB Franchising LLC.
Disclaimer
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