Sweet & Sassy Franchise FDD, Profits & Costs (2025)
Sweet & Sassy is a children-focused salon, spa, and celebration destination founded in 2004 in Southlake, Texas. The concept was created to fill a gap in the market after founder Dixie Drake-Clarke noticed that most children’s salons lacked excitement and style.
She envisioned a vibrant, confidence-boosting space where kids could enjoy haircuts, mini-spa services, ear piercings, and themed parties—all in a fun, glamorous environment designed just for them.
Headquartered in Colleyville, Texas, Sweet & Sassy began franchising in 2005 and has since expanded its presence across several U.S. states.
The franchise caters primarily to young girls, offering everything from haircut packages to glittering makeovers and birthday parties, often paired with retail products such as accessories and beauty items.
Sweet & Sassy stands out from the competition by combining multiple child-friendly experiences under one roof—salon, spa, retail, and celebration—creating an immersive destination rather than a simple service provider.
Initial Investment
How much does it cost to start a Sweet & Sassy franchise? It costs on average between $279,000 – $564,000 to start a Sweet & Sassy franchised facility.
This includes costs for salon build-out, furniture, fixtures, equipment, initial inventory, and operating expenses. The total investment varies depending on factors such as the size and layout of the Sweet & Sassy location, local market conditions, and whether the franchisee decides to lease or purchase the premises. Sweet & Sassy offers 3 types of franchises:
| Type of Franchise | Initial Investment Range |
|---|---|
| SWEET & SASSY Standard Store Franchise | $444,000 to $564,000 |
| SWEET & SASSY Satellite Store Franchise | $322,360 to $381,360 |
| SWEET & SASSY Destination Store Franchise | $278,560 to $343,360 |
We are summarizing below the main costs associated with opening a SWEET & SASSY Standard Store franchise. For more information on costs required to start a Sweet & Sassy franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Real Estate and Improvements | $282,000 to $360,000 |
| Design and Architecture | $18,000 to $20,000 |
| Rent (three months) and Security Deposit | $18,000 to $22,000 |
| Operating Supplies | $16,000 to $22,000 |
| Electronics and POS System | $5,000 to $8,000 |
| Initial Inventory | $12,000 to $25,000 |
| Grand Opening Expense | $4,000 to $6,000 |
| Insurance | $1,500 to $2,500 |
| Vehicle | $0 to $10,000 |
| Initial Training Costs | $3,000 to $4,000 |
| Additional Funds (three months) | $35,000 |
| Total Estimated Initial Investment | $444,000 to $564,000 |
Average Revenue (AUV)
How much revenue can you make with a Sweet & Sassy franchise? A Sweet & Sassy franchised business makes on average $492,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Sweet & Sassy Franchise Disclosure Document
Frequently Asked Questions
How many Sweet & Sassy locations are there?
According to the most recent data, Sweet & Sassy franchise system has 18 total units in operation.
What is the total investment required to open a Sweet & Sassy franchise?
The total investment required to open a Sweet & Sassy franchise ranges from $279,000 to $564,000.
What are the ongoing fees for a Sweet & Sassy franchise?
The Sweet & Sassy franchise requires franchisees to pay an ongoing royalty fee of 6% of gross sales. In addition, franchisees contribute 2% of gross sales to a national marketing and advertising fund.
Who owns Sweet & Sassy?
Sweet & Sassy franchise is owned by Sweet & Sassy Franchise Systems LLC, a company based in Colleyville, Texas.
Disclaimer
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