Cheer Athletics Franchise FDD, Profits & Costs (2025)
Founded in 1994, Cheer Athletics is a premier all-star cheerleading organization that has evolved into a franchise model. The company traces its origins to Plano, Texas, where co-founders Angela Rogers and Jody Melton launched the first training location.
From those early beginnings with just a few athletes, the brand has grown into a multi-location operation headquartered in Plano, Texas with a flagship training facility. (headquarters listed at 3712 E Plano Pkwy, Suite 100, Plano TX 75074)
Cheer Athletics expanded beyond its original home base with a formal franchising launch in 2013, enabling the brand to grow via independent operators.
Cheer Athletics specializes in all-star cheer programs for youth through adult teams, offering coaching, training, competition prep and team placement. The business serves as both a training facility and a team-organization model, with students participating in seasonal practices, choreography, tumbling, stunts and regional/national competitions.
Initial Investment
How much does it cost to start a Cheer Athletics franchise? It costs on average between $592,000 – $1,241,000 to start a Cheer Athletics franchised facility.
This includes costs for facility construction, specialized cheer and tumbling equipment, uniforms, and initial operating expenses. The exact amount depends on various factors, including the size of the gym you develop, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $75,000 |
| Pre-Opening Initial Training | $5,595 |
| Leasehold Security Deposit | $21,908 – $60,669 |
| Leasehold Improvements / Store Construction / Build-Out | $101,115 – $296,604 |
| Leasehold Rent – 3 months | $65,725 – $182,007 |
| Architectural Drawings | $10,112 – $50,558 |
| Equipment – Gym | $161,784 – $337,050 |
| Equipment & Supplies – Office | $2,696 – $6,741 |
| Computer / POS System | $2,500 – $7,500 |
| Signs | $3,371 – $33,705 |
| Licenses & Permits | $944 – $8,089 |
| Professional Fees | $2,022 – $6,741 |
| Insurance Premium (3 months) | $3,451 – $8,629 |
| Optional Grand Opening Event | $0 – $6,741 |
| Additional Funds – 3 months | $135,494 – $155,717 |
| Total | $591,718 – $1,241,346 |
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Frequently Asked Questions
How many Cheer Athletics locations are there?
As of the latest available information, Cheer Athletics operates 19 locations across the United States and internationally.
What is the total investment required to open a Cheer Athletics franchise?
The total investment required to open a Cheer Athletics franchise ranges from $592,000 to $1,241,000.
What are the ongoing fees for a Cheer Athletics franchise?
Cheer Athletics franchisees pay an ongoing royalty fee of 6% of gross revenues. In addition, franchisees contribute 1% of gross revenues to a marketing and advertising fund, which supports national and regional brand promotion, digital marketing, and related advertising initiatives designed to enhance brand visibility and drive enrollment across all locations.
Who owns Cheer Athletics?
Cheer Athletics franchise is owned by Cheer Athletics, Inc., a privately held company based in Plano, Texas.
Disclaimer
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